Acqua Di Parma Trade & Digital Marketing Intern

Paris • France

Friday, April 4, 2025

Acqua di Parma, a distinguished name in the luxury fragrance and cosmetics sector, is part of the prestigious LVMH Group. Known for its Italian heritage, Acqua di Parma offers a vibrant work environment that combines tradition with innovation, providing employees with the opportunity to contribute to the brand's growth and prestige.

1. Assist in the operational implementation of the trade marketing plan.
2. Draft and dispatch briefs for animations and merchandising to field teams.
3. Support the organization of in-store events.
4. Manage orders for promotional materials and ensure proper distribution and usage.
5. Create newsletters summarizing trade activities for validation by headquarters in Italy.
6. Conduct competitive analysis and benchmark best practices.
7. Develop merchandising recommendations and ensure compliance with brand guidelines.
8. Prepare e-retail content and manage CRM initiatives.
9. Monitor social media competitive landscape.
10. Coordinate public relations activities with the PR agency.
11. Assist in the preparation of launch events and press days.

1. Previous experience in marketing or field roles.
2. Business school or equivalent education.
3. Luxury market sensitivity and customer service orientation.
4. Knowledge of the fragrance and cosmetics industry is advantageous.

1. Excellent interpersonal skills with field teams and suppliers.
2. Advanced proficiency in Excel and PowerPoint.
3. Strong analytical and synthesis abilities.
4. Proficient in English; Italian is a plus.
5. Organizational skills and attention to detail.
6. Team-oriented mindset.
7. Project management autonomy.

At least one prior experience in a marketing or field-related role is required.

Business school or equivalent.

The internship offers an opportunity to work in a dynamic and intimate team environment, contributing to the brand's growth and gaining valuable industry experience.

Acqua di Parma fosters a collaborative and innovative culture, emphasizing Italian elegance and craftsmanship. Employees are encouraged to contribute to the brand's legacy while working in a supportive and intimate team setting.