Acqua Di Parma Performance Media and Analytics Specialist

Acqua di Parma, a distinguished name in the luxury fragrance and cosmetics industry, is renowned for its authentic Italian heritage and commitment to exceptional quality. As part of a larger conglomerate, it offers a dynamic and collaborative environment where creativity and sophistication are at the forefront. The brand's legacy, originating in Parma in 1916, continues to influence its vibrant culture that emphasizes growth, learning, and the refinement of one's craft.

1. Lead and manage relationships with external agencies for Google Ads, Affiliate Marketing, and Retargeting campaigns, ensuring strategic alignment and optimized results.
2. Drive revenue growth by monitoring and optimizing key business KPIs, providing actionable insights, and challenging agencies to innovate and improve.
3. Implement and maintain tracking and analytics solutions to ensure accurate data collection and reporting, while monitoring market trends and competitor activities.
4. Collaborate with the marketing team to ensure consistent messaging and alignment across the marketing funnel, from awareness to conversion and retention.
5. Develop and present data-driven insights and recommendations to the marketing team and management, highlighting trends and opportunities for improvement.
6. Suggest, implement, and analyze A/B tests to enhance campaign performance.

1. Proven experience in end-to-end campaign management, from strategy development to execution and optimization.
2. Strong knowledge of marketing and analytics tools such as Google Analytics and Google Ads.
3. Experience in the beauty, luxury, or FMCG sectors, particularly with eCommerce/DTC brands.
4. Experience with media agencies and familiarity with US/APAC markets is advantageous.

1. Excellent analytical and problem-solving skills.
2. Proficiency in Microsoft Excel and Google Analytics.
3. Strong organizational skills with the ability to manage multiple projects and meet deadlines.
4. Excellent communication skills and fluency in English.

Entry-level experience in performance media and analytics, with a focus on campaign management and optimization.

The position offers a hybrid working model, allowing for flexibility and work-life balance.

Acqua di Parma fosters a culture of collaboration and community, providing an environment where individuals can learn, grow, and evolve. The brand values creativity, autonomy, and the refinement of one's craft, encouraging employees to shape their own career paths.