Acqua Di Parma Marketing Manager

New York • USA

Thursday, March 27, 2025

Acqua Di Parma, a distinguished brand within the LVMH Group, epitomizes Italian elegance and craftsmanship in the realm of perfumes and cosmetics. As part of the LVMH conglomerate, Acqua Di Parma benefits from the group's global reach and commitment to excellence, offering employees a dynamic and innovative work environment.

1. Develop and implement comprehensive marketing plans to drive brand awareness, customer acquisition, and sales growth.
2. Ensure consistent brand messaging and visual identity across all marketing channels, materials, and points of sale.
3. Present launch plans to retailer partners twice a year or as needed.
4. Develop and manage the marketing budget, ensuring efficient allocation to maximize ROI and drive sales.
5. Collaborate with Key Account Managers for all launch forecasts for sellable and POSM by door by account.
6. Maintain and update the POSM budget continuously, proposing monthly allocation of POSM to the Senior Director of Sales and Senior Director of Strategy.
7. Coordinate and manage events such as product launches, trade shows, and in-store events to enhance brand visibility and boost sales.
8. Develop ideas for local promotions and/or merchandising based on market needs, including direct mail pieces, tester units, and in-store events.
9. Manage work requests and timely execution by liaising with Creative, Purchasing, and Operations departments.
10. Manage relationships with media, influencers, and Influencer PR agencies to secure coverage and increase brand perception.

1. 5+ years of marketing experience, preferably in the luxury fragrance industry.

1. Strong spoken and written English skills.
2. Strong presentation skills.
3. Proficiency in PowerPoint, Word, Excel; Adobe is a plus.

Minimum of 5 years of marketing experience, with a preference for experience in the luxury fragrance industry.

Salary range of $100,000 - $105,000, with flexibility to recognize various levels of expertise, performance, and tenure.

Hybrid work model with in-office presence required from Monday to Wednesday in NYC, and a travel requirement of 20%.

Acqua Di Parma fosters a culture of innovation and excellence, deeply rooted in the values of its parent company, LVMH. Employees are encouraged to bring creativity and passion to their roles, contributing to the brand's legacy of luxury and sophistication.