Acqua Di Parma Marketing Intern

Singapore • Singapore

Thursday, September 11, 2025

Acqua di Parma, a distinguished emblem of Italian savoir-faire and refinement, epitomizes discreet luxury through its sophisticated fragrances and lifestyle products. As part of the esteemed Perfumes & Cosmetics division, Acqua di Parma is a member of a global conglomerate renowned for its commitment to excellence and innovation in the luxury sector.

1. Oversee and maintain the animation calendar, ensuring it is fully updated.
2. Manage and update the full-year Trade Plan, incorporating changes from Markets, and perform detailed analysis of year-over-year trade data by line and by Market.
3. Assist the Marketing team with feedback on activity proposals from Markets, including podiums, offline activities, and in-store events.
4. Aid in the development of trade tools tailored to APAC markets for all regional activations.
5. Coordinate with external suppliers to ensure efficient production and delivery of trade tools to Markets.
6. Support the Marketing team in providing in-store visual merchandising guidelines and feedback to Markets.
7. Assist in developing visual merchandising display tools adapted to APAC markets.
8. Collaborate with HQ for updates and enhancements of the E-commerce site.
9. Monitor digital platforms for product launches and brand image.
10. Coordinate TR APAC digital activities with Area Manager, retailers, and HQ.
11. Manage the approval process for online activities, including banners, social content creation, and KOL posts, with HQ and Markets.
12. Prepare a monthly newsletter detailing key competitor offline and online animations.
13. Monitor competitor product positioning in key markets monthly.
14. Conduct mystery shopping to observe competition best practices and key launches.
15. Perform in-depth research on industry best practices in Trade Marketing, new launches, and promotion plans, leveraging Chinese sources.
16. Support the Regional team with ad hoc requests and assist in financial processing of quotations, invoices, and budget updates.

1. Previous experience in the beauty, luxury, or FMCG industries is advantageous.
2. Team-oriented with an international perspective.
3. Passionate about and sensitive to luxury cosmetics.
4. Strong understanding of Brand Image.
5. Organized, autonomous, with a sense of initiative and advanced analytical skills.
6. Proficient in Excel and PowerPoint.
7. Available for a full-time internship from January 26 to June 26.

1. Advanced analytical skills
2. Proficiency in Excel and PowerPoint
3. Strong organizational abilities
4. Autonomous work ethic
5. Team collaboration
6. International outlook
7. Brand image understanding

Beginner level experience in relevant industries such as beauty, luxury, or FMCG is preferred.

The internship offers exposure to a prestigious luxury brand and the opportunity to gain hands-on experience in the dynamic APAC market, with potential for future career advancement within the company.

Acqua di Parma fosters a culture of elegance, innovation, and collaboration, encouraging team members to contribute creatively while upholding the brand's legacy of luxury and refinement. The workplace is dynamic, with a strong emphasis on teamwork and personal development.