Acqua Di Parma Head of Marketing & Client Experience

London • UK

Wednesday, August 6, 2025

Acqua Di Parma, a distinguished brand within the luxury perfumes and cosmetics sector, is renowned for its timeless elegance and craftsmanship. As part of a prestigious conglomerate, the company offers an enriching environment that fosters creativity and innovation, providing employees with the opportunity to contribute to a legacy of excellence.

1. Develop and implement the overall marketing strategy for the UK & Ireland markets, ensuring alignment with global brand guidelines and objectives.
2. Drive brand awareness and equity through innovative marketing campaigns.
3. Oversee the definition, pitching, and implementation of Trade Marketing activity plans with key retailers, including flagships and barbershops.
4. Develop bespoke cross-channel retail strategies and establish strong relationships with retailers to reinforce brand equity and drive sales.
5. Manage the presentation of all launches and events internally and externally, ensuring consumer-centric focus.
6. Monitor retailer performance monthly to adjust and define action plans as needed.
7. Supervise the execution of visual merchandising in stores to ensure alignment with brand guidelines and effective product presentation.
8. Define flagship animation plans and animate Beauty Consultant counters with personalization and Art of Gifting.
9. Collaborate with the Visual Merchandising Team to develop and execute strategies that enhance the customer experience.
10. Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
11. Oversee the forecasting of sales and POSM for new launches.
12. Monitor and analyze the performance of marketing activities and campaigns, adjusting strategies based on performance metrics and market feedback.
13. Manage and mentor the Junior Trade Marketing Manager and Communications Executive, fostering a collaborative and high-performance team environment.

1. Graduate degree in Marketing or a related field.
2. Fluent in English, with proficiency in Italian being advantageous.
3. Minimum of 5 years’ experience in a senior marketing role, ideally within the luxury industry and beauty sector.

1. Natural leadership and team management skills.
2. Ability to build and maintain relationships internally and externally.
3. Strategic thinking with a creative approach to problem-solving.
4. Exceptional project management experience with proven organizational skills.
5. Excellent communication and presentation skills (oral and written).
6. Ability to work effectively in a fast-paced environment with a sense of urgency.

Minimum of 5 years’ experience in a senior marketing role, ideally within the luxury industry and beauty sector.

Graduate degree in Marketing or a related field.

The role offers a hybrid working model, providing flexibility and a balance between professional and personal commitments.

The company culture at Acqua Di Parma is one of innovation and collaboration, where creativity is nurtured and excellence is pursued. Employees are encouraged to contribute to the brand's legacy of luxury and craftsmanship, fostering a dynamic and supportive work environment.