24S.com CRM Lifecycle Project Assistant Intern

24S.com, a distinguished entity within the LVMH conglomerate, is a premier destination for luxury fashion enthusiasts. As part of the world's leading luxury goods group, 24S.com offers a dynamic and innovative work environment, fostering growth and excellence in the realm of high-end retail.

1. Execute operational and strategic implementation of customer lifecycle campaigns on 24S.
2. Oversee cross-channel automated CRM campaigns, including emails, push notifications, and in-app messages using Braze.
3. Continuously optimize existing customer journeys through a test and learn approach.
4. Contribute to the design and deployment of new automated journeys for activation, retention, repurchase, anti-churn, and loyalty.
5. Monitor weekly and monthly CRM KPIs.
6. Participate in the Lifecycle Roadmap and Marketing Automation projects.
7. Assist in the implementation of new CRM channels aligned with business objectives.
8. Draft requirements for the integration of new data or features within CRM tools.
9. Collaborate with Product, Tech, and Data teams to enhance CRM journeys.
10. Configure, test, and validate new campaigns or tool evolutions.
11. Coordinate with the artistic direction to evolve CRM formats.
12. Contribute to qualitative and quantitative studies to enrich customer knowledge with the Data team.
13. Conduct competitive intelligence and benchmark CRM and loyalty best practices.

1. Currently pursuing a Master's degree (Bac +4/+5) in Business, Marketing, Digital, or Data.
2. Prior experience in CRM, digital marketing, e-commerce, or data through internships or placements, preferably in the luxury or fashion sector.
3. Fluency in French and English.

1. Analytical and synthesis skills.
2. Attention to detail and dynamic approach.
3. Proactive with strong interpersonal skills.
4. Technical proficiency in CRM/marketing automation tools, tracking, and basic HTML/SQL/Liquid knowledge.

Entry-level experience in CRM, digital marketing, e-commerce, or data through internships or placements.

Pursuing a Master's degree in Business, Marketing, Digital, or Data.

This internship offers a comprehensive exposure to CRM and marketing automation within a luxury fashion context, providing valuable industry insights and professional growth opportunities.

24S.com embraces diversity and inclusivity, recognizing and recruiting talent from all backgrounds. The company fosters a collaborative and innovative environment, encouraging creativity and professional development.