Sephora Head of Client Lifecycle
Sephora, a distinguished brand under the LVMH Group, has been a trailblazer in the prestige beauty retail sector since its founding in 1969 in Limoges, France. As part of the LVMH conglomerate since 1997, Sephora is renowned for its innovative approach to beauty, offering a diverse range of products from nearly 500 brands, including its own Sephora Collection. With a workforce of 56,000 employees across 35 countries, Sephora is committed to fostering a culture of inspiration and inclusion, making it a leader in the global beauty community.
- Develop and execute a comprehensive client lifecycle strategy to enhance client engagement and retention across multiple markets.
- Design and optimize client journeys, including onboarding, reactivation, and retention, aligning them with business objectives.
- Implement and refine automated marketing campaigns to ensure optimal performance and client engagement.
- Lead client transformation initiatives, focusing on automation, orchestration, and personalization.
- Collaborate with Data, Tech, and local European markets to ensure data integrity and implement scalable solutions.
- Analyze performance metrics with a test-and-learn approach to drive strategic decisions and enhance client value.
- Innovate new lifecycle strategies and tools to improve client engagement and purchase frequency.
- Report on lifecycle KPIs and provide insights to leadership to influence strategic decisions.
- Minimum of 10 years of experience in Client Strategy, Lifecycle Marketing, CRM, or Retention with proven results in customer value growth.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Hands-on experience with marketing automation platforms and campaign orchestration.
- Knowledge of modern marketing technologies, including customer data platforms and AI decisioning tools.
- Collaborative mindset with experience working cross-functionally with diverse teams.
- Innovation-driven with a keen interest in lifecycle trends and new ideas.
- Analytical skills
- Marketing automation expertise
- Campaign orchestration
- Data-driven decision making
- Collaboration and teamwork
- Innovation and creativity
- Strong communication and leadership
A minimum of 10 years in Client Strategy, Lifecycle Marketing, CRM, or Retention with demonstrable impact on customer value growth.
Sephora offers a dynamic work environment that embraces authenticity and diversity, fostering a culture of empowerment and growth. Employees are provided with the tools and opportunities to innovate and lead, contributing to meaningful work that impacts the beauty industry.
Sephora is committed to creating an inclusive environment where diversity is celebrated, and authenticity is embraced. The company values empowerment, learning, and growth, encouraging employees to innovate and lead. The workplace culture is collaborative, with a strong sense of community and a shared mission to inspire and make a difference in the beauty industry.
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