Cheval Blanc Marketing Director

Paris • France

Friday, January 30, 2026

LVMH Hotel Management, a distinguished entity within the LVMH Group, is dedicated to the development and operation of the luxury hotel brands Cheval Blanc and White 1921. Situated in the heart of Paris, the team of 55 specialists from the luxury and hospitality industries is committed to crafting exclusive and personalized experiences for guests, reflecting the core values of craftsmanship, creativity, discretion, and the art of hospitality.

1. Lead the development, coordination, and monitoring of central and local marketing plans, ensuring a comprehensive 360° vision in collaboration with Sales and Communication teams.
2. Translate business objectives into clear, operational, and prioritized marketing plans with defined performance indicators.
3. Ensure alignment between strategic vision and operational implementation at both central and local levels.
4. Oversee operational marketing and coordination of 360° action plans.
5. Facilitate seamless orchestration between local hotel teams and central expert functions, including Communication, Digital & Client Experience, CRM, Social Media, and Brand Content.
6. Act as the primary coordination point to ensure consistency and effectiveness of actions and optimize synergies.
7. Uphold brand image consistency across all platforms and actions, balancing creative expression with commercial objectives and operational constraints.
8. Deploy a results-oriented marketing approach with a strong understanding of P&L impacts.
9. Ensure marketing actions directly contribute to revenue generation, demand stimulation, and client acquisition and retention.
10. Monitor performance, analyze ROI, and continuously adjust plans.
11. Establish, manage, and track central and local marketing budgets with rigorous financial discipline.
12. Ensure cost control without compromising strategic coherence or brand standards.
13. Collaborate closely with Sales, Communication, and local management to ensure strong alignment and shared ownership.
14. Foster, coordinate, and align multiple stakeholders around common goals, bringing method, structure, and clarity.

1. Confirmed experience (10 to 15 years) in marketing management or directorship, ideally within the luxury or hospitality sectors.
2. Proven ability to articulate strategic vision, operational implementation, and business performance.
3. Experience working with both central and local teams.

1. Strong business acumen and P&L sensitivity.
2. Pragmatic, results-oriented, and efficient approach.
3. Excellent organizational, coordination, and prioritization skills.
4. Comfortable in resource-constrained environments.
5. Good understanding of integrated marketing ecosystems (brand, digital, CRM, content, social media).
6. Natural facilitator and conductor, capable of listening and aligning diverse stakeholders.
7. Clear and structured mindset, able to simplify complexity and provide clarity.
8. Operational leader, comfortable with both strategic framing and operational management.
9. High standards combined with a collaborative, respectful, and engaging leadership style.
10. Expertise in Digital Marketing & Data.
11. Strong understanding of digital marketing ecosystems, including CRM and customer data management, performance marketing (SEO, SEA, paid media), customer journey, and digital experience.
12. Ability to leverage data and insights to drive performance, optimize campaigns, and inform decision-making while ensuring brand coherence and commercial priorities.
13. Comfortable working with digital and data experts, able to challenge, arbitrate, and prioritize initiatives based on impact and ROI.
14. Fluent in English, both spoken and written; proficiency in other languages is an asset.
15. Excellent proficiency in PowerPoint and Excel.
16. Proficient in data analysis, using dashboards, and tracking performance indicators.
17. Excellent written and verbal communication skills.

Minimum 10 years of confirmed experience in marketing management or directorship, ideally within the luxury or hospitality sectors.

The position offers a range of benefits including profit-sharing after three months of service, 85% employer-covered family health insurance, employer-covered supplementary retirement plan (90% to 100%) after one year, 75% coverage of transport costs, meal vouchers valued at €10 with 50% employer contribution, access to private sales and CSE benefits, one day of remote work per week, financial assistance for sustainable mobility options, and annual salary reviews.

The company fosters a culture of excellence, creativity, and personalized service, with a strong emphasis on craftsmanship and the art of hospitality. Employees are encouraged to innovate and collaborate, ensuring a dynamic and engaging work environment that aligns with the prestigious values of the LVMH Group.