The average number of items sold in each transaction.Divide the number of items sold by the number of transactions. Selling 150 items in 100 transactions gives 1.5 units per transaction, or UPT.Related termsAverage transaction valueCross-sellingConversion rateFiled underRetailDataLuxury is the new lingua franca that brings the world together in shared dreams of design, craftsmanship, heritage, and impeccable service.Icons of LuxuryExplore the collection Outerwear The Burberry trench coat Travel The Louis Vuitton Keepall Watches The Rolex Submariner Leather goods The Prada Galleria Leather goods The Balenciaga City bag Silk The Hermès silk scarf