Selling products directly to the people who use them, rather than through a separate retailer.
Often abbreviated DTC or D2C. A brand’s own website and stores can both be direct-to-consumer channels.
Luxury Lexicon A definition
Selling products directly to the people who use them, rather than through a separate retailer.
Often abbreviated DTC or D2C. A brand’s own website and stores can both be direct-to-consumer channels.
