Merchandising
Terms used to plan, buy and present product ranges.
18 terms
- Allocation
- Distributing available products among stores, markets or channels according to a plan or demand.
- Assortment planning
- Deciding which products and variants a retailer will offer for a market, store or sales channel.
- Demand planning
- Estimating future customer demand to guide purchasing, production and stock decisions.
- FMCG
- Fast-moving consumer goods: products sold frequently and usually used or replaced quickly.
- Gross margin
- The share of revenue remaining after the cost of goods sold has been deducted.
- Markdown
- A reduction from a product's previous selling price.
- Merchandising
- Planning which products to offer, in what quantities and at what price, and how to present them for sale.
- Open-to-buy
- The remaining inventory purchasing budget for a period, based on planned sales, stock and existing commitments.
- Range planning
- Planning the mix of products in a collection or range, including their roles, quantities and price points.
- Sell-in
- Sales from a brand or supplier to a retailer or distributor, before the product is sold to the final customer.
- Sell-out
- In commercial reporting, sales from a retailer to the final customer.
- Sell-through
- The proportion of available or received stock sold during a stated period; the stock basis must be specified.
- SKU
- Stock keeping unit: an internal identifier for a particular product variant, such as one size and color.
- Trade marketing
- Marketing activity with retailers and distributors to support a product's visibility and sales through their channels.
- Visual merchandising
- Arranging products, displays and store spaces to communicate a collection and help customers shop.
- Wholesale
- Selling products to retailers or other businesses that will resell them.