Data
Terms used to manage, analyze and interpret data.
14 terms
- A/B testing
- Comparing two versions of something with separate groups to measure which better achieves a defined outcome.
- Business intelligence
- Turning business data into reports and analysis that support decisions.
- Conversion rate
- The percentage of a defined audience that completes a desired action, such as store visitors making a purchase.
- Customer segmentation
- Grouping people by relevant characteristics or behavior to make communication and service more appropriate.
- Data governance
- The responsibilities and rules for managing data quality, access and use.
- GDPR
- General Data Protection Regulation: rules governing how personal data is handled.
- KPI
- Key performance indicator: a measure used to assess progress toward a specific business goal.
- Master data
- Core records shared across activities, such as product, customer and supplier details.
- Net Promoter Score
- A customer feedback measure based on how likely people are to recommend an organization.
- Pivot table
- A spreadsheet tool that groups and summarizes data so it can be compared by category.
- Power BI
- Microsoft software for connecting data, analyzing it and presenting reports and dashboards.
- SQL
- A language used to retrieve and work with data in relational databases.
- Units per transaction
- The average number of items sold in each transaction.
- VLOOKUP
- An Excel function that finds a value in the first column of a range and returns a value from another column in the same row.