Sales value divided by the number of transactions during a period.For example, sales of $5,000 across 100 transactions give an average transaction value of $50. The calculation should use a consistent treatment of tax and returns.Related termsUnits per transactionConversion rateUpsellingKPIFiled underFinanceRetailDataLuxury is the new lingua franca that brings the world together in shared dreams of design, craftsmanship, heritage, and impeccable service.Icons of LuxuryExplore the collection Hospitality knowledge The Montecristo No. 4 Jewelry The Van Cleef & Arpels Alhambra Leather goods The Chanel 2.55 Tailoring Saint Laurent’s Le Smoking Jewelry Elsa Peretti’s Bone cuff Leather goods The Prada Galleria