Zenith Marketing Manager, Americas

About Zenith

Zenith is a Swiss haute horlogerie manufacture recognised for technical innovation and in‑house movements such as the El Primero. Now part of the LVMH group, Zenith combines traditional craftsmanship with contemporary design and maintains a global retail and wholesale presence, operating in highly collaborative, fast‑paced international teams.

Role & Responsibilities

• Define and lead brand activation strategies and campaign execution for product launches, partnerships and key commercial moments across North and Latin America.
• Localize and adapt global campaign assets for regional formats, retail partners and market specificities; manage asset production, quality control and timely delivery.
• Develop and implement trade marketing programs, in‑store activations and partnership initiatives that strengthen brand positioning at point of sale.
• Manage COOP marketing planning with retail partners and Sales Managers, track COOP budgets, process claims and invoices and optimise spend.
• Oversee POS material coordination: ordering, inventory management and distribution to ensure availability for all activations and launches.
• Create and maintain visual merchandising tools and a regional visual database; support shop‑in‑shop and corner implementation from design to on‑site roll‑out.
• Conceptualize and support end‑to‑end event planning and execution for brand activations and wholesale activities, including vendor sourcing and on‑site logistics.
• Maintain marketing budget tracking, create purchase orders, onboard vendors, process invoices and reconcile spend with finance.
• Prepare concise, data‑driven reporting and presentations for senior management; monitor KPIs, competitive benchmarks and social media coverage to inform regional strategy.
• Coordinate prototype loans and manage relationships with wholesale partners to supply digital assets, PR and social content as needed.

Qualifications

• Minimum five years of progressive marketing experience, with proven responsibility for brand activation, trade marketing or retail-facing programs.
• Demonstrated experience managing marketing budgets, COOP programs and vendor relationships.
• Strong project management skills with the ability to prioritise multiple concurrent initiatives and meet tight launch timelines.
• Excellent stakeholder management and cross‑functional collaboration with Sales, Visual Merchandising, Finance and HQ teams.
• Fluent business proficiency in English; Spanish or Portuguese for LATAM support is highly desirable.

Skills

Experience

Minimum 5 years of relevant marketing experience, preferably within luxury goods, watches or premium retail; proven track record in regional activation, trade marketing and budget management.

Education

Bachelor's degree in Marketing, Business, Communications or a related field (or equivalent professional experience).

Workplace

Compensation

The base compensation for this position ranges from USD 90,000 to USD 105,000 per annum.

Culture

Zenith blends artisanal watchmaking heritage with modern innovation, fostering a collaborative and international work environment. Teams operate with high creative standards and disciplined processes, valuing precision, initiative and cross‑functional partnership.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.