Zegna Public Relations and Communications Manager

About Zegna

Founded in 1910 in Trivero by Ermenegildo Zegna, Zegna is an Italian luxury house renowned for exceptional fabrics, modern tailoring, and a vertically integrated approach from fine fibres to finished garments. As an employer, the maison offers a refined, international environment where craftsmanship, innovation, and client excellence meet a long-standing commitment to responsibility, reflected in Oasi Zegna and its stewardship of people and landscape. Zegna attracts talent across retail, design, merchandising, manufacturing, digital, and corporate functions, fostering collaboration, precision, and entrepreneurial spirit. Employees join a heritage-driven company shaping contemporary menswear while upholding quality, integrity, and sustainable growth.

ZEGNA seeks a Public Relations and Communications Manager in New York to execute US communications, press, celebrity, influencer, event, gifting, sample, and wholesale and retail marketing initiatives. The role requires a bachelor’s degree and at least five years of PR experience; it is a permanent position with a hybrid schedule of four office days and Fridays working from home.

Role & Responsibilities

• Execute the communications strategy, press and celebrity initiatives, influencer engagement, and PR activations across the brand, including media partnerships, to deliver earned media results.
• Communicate brand guidelines and materials from headquarters to dedicated teams and third parties.
• Oversee the agency’s weekly deliverables, meetings, and report feedback.
• Align with the Communications Director to ensure projects meet headquarters’ expectations.
• Manage editorial, gifting, and media-placement targets in line with headquarters’ directives and local PR strategy.
• Deliver special activities, including press days, fashion shows, and gifting initiatives.
• Monitor and analyse media coverage and communications.
• Draft press releases for regional and national initiatives and VIP dressing moments, circulate them to the press, and ensure appropriate crediting across channels.
• Develop PR plans for brand activations and launches.
• Meet with key media outlets, stylists, celebrities, KOLs, and influencers to create brand experiences.
• Support North American VIP dressing requests in partnership with the Celebrity Manager.
• Oversee fashion show preparation, including guest lists, fittings, and travel and accommodation logistics.
• Create and maintain press and stylist databases, and develop targeted distribution strategies for store openings, product launches, VIP dressing, fashion shows, ZEGNA Group fiscal results, and sustainability initiatives.
• Maintain master editorial tracking records covering press requests, pitches, anticipated and secured coverage, and missed opportunities.
• Develop media strategy initiatives for local outlets, coordinate brand partnership discussions, and nurture media relationships.
• Manage the PR sample closet and support VIP sample requests.
• Request and monitor all MOVs with retail teams, ensuring appropriate tracking of products, records, and budgets for PR and celebrity pulls.
• Manage seasonal sample orders, working cross-functionally with merchandising, retail, and marketing/image teams while following headquarters’ guidance on collection creative direction.
• Provide on-site support at ZEGNA press and VIP events, including campaign or collection launches, store openings, and client acquisition opportunities.
• Plan and execute gifting, seeding, and mailing initiatives for editors, stylists, VIPs, bloggers, and influencers, including curating recipient lists of key partners and brand friends.
• Report on competitor activity and initiatives, industry trends and events, projects, collaborations, and relevant VIPs.
• Create new vendors as needed and support budget tracking.
• Manage a PR Coordinator and/or Associate.
• Liaise with Wholesale and Merchandising teams to support deliverables for third-party wholesalers and retail, inform business marketing activities, and coordinate sample-related communications with headquarters.
• Develop asset proposals for Wholesale COOP and Retail Marketing requests, ensuring alignment with the brand and business for upcoming launches and seasonal campaigns.

Qualifications

• Bachelor’s degree required, preferably in Public Relations, Marketing, or Communications.
• At least 5 years of PR experience, preferably in the high-end fashion or luxury goods industry or at a relevant agency.
• Strong computer skills, including Microsoft Office Suite: Word, PowerPoint, Excel, and Outlook.
• Experience with social media platforms, Adobe, Launchmetrics (Fashion GPS), Cision, Fashion Monitor/Celebrity Intelligence, and media tracking services such as DMR, Meltwater, and Burrelles.

Skills

Experience

At least 5 years of PR experience, preferably in the high-end fashion or luxury goods industry or at a relevant agency.

Education

Bachelor’s degree required, preferably in Public Relations, Marketing, or Communications.

Compensation

The base compensation for this position ranges from USD 95,000 to USD 110,000 per annum.

Benefits

Hybrid work model with four days in the office and Fridays working from home; medical, dental, and vision coverage; 401(k) with employer match; commuter benefits; paid time off and holidays accrued based on tenure and role; learning opportunities including mentorship, structured programs, and personalised development paths.

Culture

Zegna fosters a workplace culture rooted in Italian craftsmanship, innovation, and a deep respect for heritage, where teams are encouraged to combine precision with creativity. As a family-founded luxury house with a strong commitment to sustainability and quality, it offers an environment that values collaboration, long-term thinking, and excellence in every detail.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.