- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Nov 4, 2026
About Yves Saint Laurent
Yves Saint Laurent stands as one of fashion’s most influential maisons, renowned for redefining modern elegance through audacity, precision, and cultural intelligence. As an employer, the House offers a dynamic environment where heritage and innovation meet, inviting talent to contribute to a legacy shaped by creativity, craftsmanship, and a distinctly Parisian spirit. Employees are encouraged to pursue excellence across design, retail, merchandising, communications, and corporate functions, within a culture that values individuality, rigor, and forward-looking vision. Joining Yves Saint Laurent means participating in the continued evolution of an iconic brand whose influence extends far beyond fashion.
Yves Saint Laurent seeks a senior digital customer experience specialist to lead CRM strategy, membership programs, online DDX, LINE campaigns and customer-data optimization in Tokyo. The role is permanent and full-time.
Role & Responsibilities
- Build and drive CRM models that enhance brand engagement and new-customer retention, and develop mid- to long-term customer journeys to support rapid growth for YSL.
- Use data analytics to execute distinctive YSL CRM strategies with a strong sense of urgency.
- Plan and execute membership programs that elevate customer experience and strengthen engagement.
- Improve repeat-purchase rates among new customers and drive cross-selling in Foundation and Skincare categories.
- Lead online DDX by formulating digital customer experience strategies, setting KPIs, and executing initiatives aligned with the overall customer strategy.
- Plan and execute online live-streaming events in collaboration with OBM.
- Manage the official LINE account and design and execute personalized campaigns using Marketing Automation (MA).
- Analyze customer data to inform campaign planning, optimize ROI, and support strategic decision-making.
Qualifications
- Adaptable, highly motivated, and proactive, with the ability to thrive in a fast-paced environment.
- Collaborate closely with marketing, retail, and CMO teams, bridge different perspectives, build consensus, and execute projects effectively.
- Practical data analytics skills to extract insights from diverse data sources and translate them into actionable, high-impact CRM strategies and execution.
- Fluent Japanese and English; business-intermediate proficiency.
- Professional experience in marketing or CRM.
- Strong adaptability and problem-solving skills in a fast-changing environment.
- Strong passion for the cosmetics and beauty industry.
- FMCG background preferred; cosmetics experience is not required.
- CX-related background preferred.
Skills
Experience
Professional experience in marketing or CRM.
Culture
Yves Saint Laurent fosters a bold, creative, and fast-paced workplace where teams are encouraged to challenge convention while upholding the Maison’s legacy of elegance and modernity. As an employer, it values artistic vision, collaboration, and excellence, offering an environment where talent can contribute to a globally influential luxury brand with a distinctive Parisian spirit.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Yves Saint Laurent, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior CRM Specialist», «Digital Customer Experience Manager», «Customer Engagement Specialist», «CRM Strategy Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.