- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Nov 10, 2026
About Yves Saint Laurent
Yves Saint Laurent stands as one of fashion’s most influential maisons, renowned for redefining modern elegance through audacity, precision, and cultural intelligence. As an employer, the House offers a dynamic environment where heritage and innovation meet, inviting talent to contribute to a legacy shaped by creativity, craftsmanship, and a distinctly Parisian spirit. Employees are encouraged to pursue excellence across design, retail, merchandising, communications, and corporate functions, within a culture that values individuality, rigor, and forward-looking vision. Joining Yves Saint Laurent means participating in the continued evolution of an iconic brand whose influence extends far beyond fashion.
Yves Saint Laurent seeks a Product Manager in Tokyo to implement local marketing strategies, manage product portfolios and drive launches and pillar-product growth. The role covers consumer and market insights, financial and budget oversight, and cross-functional collaboration; the position is permanent and full-time.
Role & Responsibilities
- Define local brand strategy in line with international positioning, contributing to growth through new product launches and pillar products.
- Implement new product launches, sustain growth of pillar products, and execute advertising adaptations, media recommendations, promotions, trade marketing, and digital marketing plans.
- Develop consumer insights and monitor local trends, providing feedback to regional and global teams for new product development.
- Manage the product portfolio to support brand business development, including budget oversight and assessment of the financial implications of forecasts.
- Collaborate effectively with other departments and teams to support marketing strategies and objectives.
Qualifications
- At least 3 years of marketing experience, including at least 2 years in product marketing or a related field; alternatively, a strong passion and demonstrable interest in product marketing with relevant project or activity experience.
- Good understanding of relevant product categories, brand business models, and market trends.
- Profound knowledge of local retail dynamics, the competitive landscape, and consumer behavior.
- Business-level proficiency in Japanese and English.
- Preferred: Background in FMCG or the cosmetics industry.
- Preferred: Financial acumen, including P&L, expansion analysis, and sales forecasts.
- Preferred: Knowledge of advertising and media planning.
Skills
Experience
At least 3 years in marketing, including at least 2 years in product marketing or a related field; alternatively, relevant project or activity experience demonstrating a strong passion and interest in product marketing.
Culture
Yves Saint Laurent fosters a bold, creative, and fast-paced workplace where teams are encouraged to challenge convention while upholding the Maison’s legacy of elegance and modernity. As an employer, it values artistic vision, collaboration, and excellence, offering an environment where talent can contribute to a globally influential luxury brand with a distinctive Parisian spirit.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.