Yves Saint Laurent Product Manager

About Yves Saint Laurent

Yves Saint Laurent stands as one of fashion’s most influential maisons, renowned for redefining modern elegance through audacity, precision, and cultural intelligence. As an employer, the House offers a dynamic environment where heritage and innovation meet, inviting talent to contribute to a legacy shaped by creativity, craftsmanship, and a distinctly Parisian spirit. Employees are encouraged to pursue excellence across design, retail, merchandising, communications, and corporate functions, within a culture that values individuality, rigor, and forward-looking vision. Joining Yves Saint Laurent means participating in the continued evolution of an iconic brand whose influence extends far beyond fashion.

Role & Responsibilities

• Develop and implement the product strategy for the assigned category, with a deep understanding of couture competitors within the category.
• Conduct market research, competitive analysis and consumer insight gathering to identify growth opportunities and inform product strategy.
• Plan, manage and integrate campaigns with related teams, including budgets, concepts, messaging, key strategy and action plans across consumer touchpoints.
• Develop 360-degree marketing plans for product launches and pillar-product repush campaigns, working with communications, digital, e-commerce, retail, merchandising, CRM and supply chain teams to create an integrated, engaging and consistent consumer brand experience.
• Manage all aspects of local campaign development.
• Analyze campaign results for key pillar products and share findings with relevant teams.
• Analyze and report on makeup, skincare and fragrance market trends and competitor activity.
• Plan and manage the annual brand-event calendar in line with marketing strategy and new launch campaigns.
• Translate marketing strategy into retailer programs, including brand events, gifting animations and promotions, VIP classes and store projects.
• Create and develop small- and large-scale consumer events, including event concepts and coordination of technical and logistical aspects.
• Deliver trade marketing programs in accordance with commercial policies, company strategy with retailers and brand equity.
• Monitor and improve processes to better connect marketing and commercial activities.
• Monitor event performance and ROI to evaluate effectiveness and identify improvement opportunities.
• Collaborate with commercial, communications, event artist and store teams to orchestrate and execute projects.
• Work effectively with supply chain, retail, communications and merchandising departments to achieve marketing objectives.

Qualifications

• Entrepreneurial mindset and sharp commercial instinct for the prestige beauty sector.
• Track record of delivering 360-degree product launch campaigns and sustaining pillar-product growth.
• Proven ability to coordinate consumer brand events, trade animations and VIP activations with measurable impact.
• Ability to analyze market data and competitive dynamics to inform category strategy.
• Solid understanding of luxury retail ecosystems, including department stores, D2C and social commerce platforms.
• Professional working proficiency in Korean and English, with strong presentation skills.
• Fluency in Excel, PowerPoint and business systems such as SAP.
• Good understanding of channel dynamics, including department stores, e-retail, eD2C-owned malls, NAVER Shopping and KAKAO Gift Shop.

Skills

Experience

3–7 years of total experience

Culture

Yves Saint Laurent fosters a bold, creative, and fast-paced workplace where teams are encouraged to challenge convention while upholding the Maison’s legacy of elegance and modernity. As an employer, it values artistic vision, collaboration, and excellence, offering an environment where talent can contribute to a globally influential luxury brand with a distinctive Parisian spirit.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.