Yves Saint Laurent Marketing Coordinator

About Yves Saint Laurent

Saint Laurent is an iconic French maison renowned for its modern, Parisian aesthetic and high-fashion couture and ready-to-wear. As part of the Kering group, the brand operates globally with a strong emphasis on creative excellence, luxury retail experience and close collaboration between global headquarters and local markets.

Role & Responsibilities

• Plan and execute marketing initiatives aligned to global strategies, incorporating both paid advertising (online and offline) and owned media channels.
• Coordinate seasonal campaign launches and manage multi-channel content distribution across OOH, print, online tie‑ups, META, Yahoo, LINE, paid editorial and influencer (KOL) posts.
• Manage owned media platforms including the brand website (YSL.jp), LINE and X, acting as the local point of contact for updates and platform governance.
• Develop and implement 360° marketing strategies and mid- to long-term plans for current and future projects.
• Liaise with HQ (Paris) to request, localize and coordinate creative asset production for market activations.
• Optimize cross-channel user experience to maximize the effectiveness of brand communications and customer journeys.
• Own project management duties: define objectives, manage timelines, control budgets and ensure on-time delivery of initiatives.
• Prepare campaign performance reports, track KPIs and perform competitor analysis to inform continuous optimisation.
• Draft content concepts and produce clear creative briefs for internal teams and external creative/media partners.
• Foster and maintain strong relationships with internal stakeholders (Communications, Merchandising, Retail, CRM) and external agencies to ensure integrated execution.

Qualifications

• Bachelor’s degree in marketing, communications, business or a related discipline, or equivalent professional experience.
• Demonstrable experience in planning and executing advertising and owned-media initiatives within fashion, luxury or premium consumer sectors.
• Proven project management capabilities, including timeline and budget control for multi-stakeholder campaigns.
• Ability to develop actionable creative briefs and collaborate effectively with creative and media agencies.
• Strong analytical mindset with experience in KPI tracking, reporting and competitive analysis.
• Familiarity with key digital and social platforms used in the Japanese market and the ability to coordinate with global HQ.
• Professional-level communication skills; ability to liaise with international teams and external partners (business-level English preferred; Japanese market fluency highly desirable).

Skills

Experience

Typically requires 3–5 years of marketing experience, ideally within luxury fashion, beauty or an agency environment, with a demonstrable track record managing integrated advertising and owned-media campaigns.

Education

Bachelor’s degree in marketing, communications, business or equivalent experience.

Workplace

Culture

Saint Laurent combines Parisian creative rigour with an exacting commercial mindset; the workplace values refined aesthetics, cross-functional collaboration and alignment with global brand standards. Teams operate in a fast-paced, detail-oriented environment that demands both strategic thinking and hands-on execution.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.