Yves Saint Laurent Digital Engagement Analyst

About Yves Saint Laurent

Yves Saint Laurent stands as one of fashion’s most influential maisons, renowned for redefining modern elegance through audacity, precision, and cultural intelligence. As an employer, the House offers a dynamic environment where heritage and innovation meet, inviting talent to contribute to a legacy shaped by creativity, craftsmanship, and a distinctly Parisian spirit. Employees are encouraged to pursue excellence across design, retail, merchandising, communications, and corporate functions, within a culture that values individuality, rigor, and forward-looking vision. Joining Yves Saint Laurent means participating in the continued evolution of an iconic brand whose influence extends far beyond fashion.

Role & Responsibilities

• Own end-to-end performance reporting across CRM, social media and digital channels, delivering weekly, monthly, quarterly and annual business reviews
• Develop 360° dashboards and performance reports, providing actionable insights and recommendations to support strategic decision-making
• Analyse CRM campaign performance across lifecycle metrics including engagement, conversion, revenue and customer behaviour
• Measure performance across Saint Laurent's global social media ecosystem, tracking audience growth, engagement, reach and traffic
• Conduct competitive benchmarking, social listening and influencer performance analysis to identify emerging trends and market opportunities
• Analyse website traffic, acquisition channels and customer behaviour using GA4 and digital analytics tools to optimise user experience and commercial performance
• Maintain reporting standards and data governance processes to ensure accuracy, consistency and reliability of marketing performance data
• Present performance insights and strategic recommendations to stakeholders, translating complex data into clear and commercially relevant narratives
• Partner closely with Client Development, Media, E-commerce, regional and cross-functional teams to deliver insight-led recommendations

Qualifications

• Advanced proficiency in Google Analytics 4, Power BI, and Tableau
• Advanced knowledge of Microsoft Excel for data analysis and reporting
• Proven ability to analyse complex datasets and develop actionable insights
• Strong communication and presentation skills with ability to translate technical insights for business audiences
• Experience with CRM analytics and campaign performance measurement
• Experience with social listening platforms (Wearisma, Meltwater, Digimind) is preferred

Skills

Experience

3–5 years' experience in digital analytics, CRM, digital marketing, e-commerce or performance measurement within the luxury or fashion sector is preferred.

Education

Not specified; a degree in business analytics, marketing, data science or a related discipline is implied but not explicitly required.

Workplace

Culture

Yves Saint Laurent fosters a bold, creative, and fast-paced workplace where teams are encouraged to challenge convention while upholding the Maison’s legacy of elegance and modernity. As an employer, it values artistic vision, collaboration, and excellence, offering an environment where talent can contribute to a globally influential luxury brand with a distinctive Parisian spirit.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.