Yves Saint Laurent CRM Director

Location
Employment Full-time
Seniority Director
Posted Mar 1, 2026
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Join Saint Laurent in Shanghai as a CRM Director for Greater China & SEAO. Drive client engagement and support retail teams in a leading luxury fashion house.

Overview

Saint Laurent, a prestigious brand under the Kering Group, has been a trailblazer in the luxury fashion industry since its inception in 1961. Renowned for introducing luxury prêt-à-porter, the brand continues to lead under the creative direction of Anthony Vaccarello. Saint Laurent offers an extensive range of products including ready-to-wear for both men and women, footwear, handbags, and accessories, maintaining its position at the pinnacle of luxury fashion.

Role & Responsibilities

  • Drive and implement client engagement activities in Greater China & SEAO, focusing on the retail network.
  • Support the Regional Client Engagement and Greater China & SEAO retail teams in designing and executing client engagement initiatives.
  • Ensure accurate store data collection and data quality across Greater China & SEAO.
  • Perform tasks related to CRM systems, including upgrading, data cleansing, and integration.
  • Implement strategies and targeted actions to increase customer base, drive sales, and achieve CRM KPIs.
  • Support Greater China & SEAO retail team with regular CRM KPIs reports.
  • Monitor and improve customer engagement KPIs to support regional team in driving action plans.
  • Monitor marketing initiatives and follow-up budget for marketing tools in Greater China & SEAO.
  • Drive the implementation and execution of corporate clienteling programs in Greater China & SEAO.
  • Manage and coordinate the deployment of all processes, tools, and training related to the brand clienteling approach.
  • Provide support and guidance to retail teams in clienteling activities, focusing on strategic clients.
  • Contribute to the design and execution of VIC Initiatives, evaluating effectiveness of activities.
  • Collaborate with local General Managers and Store Management teams to achieve business growth objectives.

Qualifications

  • Bachelor's degree required.

Skills

Proven ability to drive positive customer experiences and deliver measurable results. Dynamic with a passion for the fashion industry and knowledge of the luxury market. Commercial awareness and strong business acumen. Strong analytical and numerical skills. Excellent verbal and written communication skills. Proficiency with Microsoft Office, particularly Excel, and CRM systems. Fluency in English; Mandarin and/or Cantonese is advantageous.

Experience

Minimum of 10 years of experience in retail with solid experience in client relationship management.

Education

Bachelor's degree

Workplace

This position is based in Shanghai, Shanghai, China. Cerulean lists 414 open roles in Shanghai, including 16 posted recently. The broader Shanghai area accounts for 440 active listings on Cerulean, 17 of which are new. In China as a whole, Cerulean currently features 1.776 open positions, with 33 posted this week.

Benefits

Saint Laurent is committed to fostering a diverse workforce, welcoming applications from all qualified candidates regardless of background.

Culture

Saint Laurent values diversity in all its forms, believing it enriches the workplace and fosters adaptability in a changing world. The company encourages individual and collective talent expression, supporting a dynamic and inclusive work environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.