Yves Saint Laurent CRM Director
Saint Laurent seeks a CRM Director in Shanghai, China, to lead client engagement in Greater China & SEAO. Join a leading luxury fashion brand under the Kering Group.
Overview
Saint Laurent, a prestigious brand under the Kering Group, is renowned for its pioneering role in the luxury fashion industry. Established in 1961, the brand revolutionized fashion with the introduction of luxury prêt-à-porter. Today, Saint Laurent continues to lead the luxury market with its diverse collections, including ready-to-wear, accessories, and more, under the creative direction of Anthony Vaccarello. As part of Kering, Saint Laurent benefits from the conglomerate's global influence and commitment to sustainability and innovation.
Role & Responsibilities
- Drive and implement client engagement activities in Greater China & SEAO, focusing on the retail network.
- Support the Regional Client Engagement and Greater China & SEAO retail teams in designing and executing client engagement initiatives.
- Ensure accurate store data collection and data quality across Greater China & SEAO.
- Perform tasks related to CRM systems, including upgrading, data cleansing, and integration.
- Implement strategies and targeted actions to increase the customer base, drive sales, and improve CRM KPIs.
- Support the Greater China & SEAO retail team with regular CRM KPIs reports.
- Monitor and improve customer engagement KPIs to support regional team action plans.
- Monitor marketing initiatives and follow-up on budget for marketing tools in Greater China & SEAO.
- Drive the implementation of corporate clienteling programs to recruit new customers and increase loyalty among existing ones.
- Manage and coordinate the deployment of processes, tools, and training related to the brand's clienteling approach.
- Provide support and guidance to retail teams in Greater China & SEAO on all clienteling activities.
- Contribute to the design and lead the regional execution of VIC initiatives, evaluating their effectiveness.
- Collaborate with local General Managers and Store Management teams to ensure objectives are set, measured, and achieved.
Qualifications
- Bachelor's degree
- Minimum of 10 years of experience in retail with solid experience in client relationship management
- Proven ability to drive positive customer experiences that build loyalty and deliver measurable results
Skills
Experience
A minimum of 10 years in retail, with substantial experience in client relationship management.
Education
Bachelor's degree
Workplace
This position is based in Shanghai, Shanghai, China, within easy reach of Shanghai. Cerulean lists 414 open roles in Shanghai, including 16 posted recently. The broader Shanghai area accounts for 440 active listings on Cerulean, 17 of which are new. In China as a whole, Cerulean currently features 1.776 open positions, with 33 posted this week.
Benefits
Saint Laurent offers a diverse and inclusive work environment, encouraging talent expression and adaptation to a changing world.
Culture
Saint Laurent fosters a diverse workforce, valuing gender, age, nationality, culture, religious beliefs, and sexual orientation. This diversity enriches the workplace and enhances the brand's ability to adapt and innovate.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.