- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 20, 2026
About Yves Saint Laurent
Yves Saint Laurent stands as one of fashion’s most influential maisons, renowned for redefining modern elegance through audacity, precision, and cultural intelligence. As an employer, the House offers a dynamic environment where heritage and innovation meet, inviting talent to contribute to a legacy shaped by creativity, craftsmanship, and a distinctly Parisian spirit. Employees are encouraged to pursue excellence across design, retail, merchandising, communications, and corporate functions, within a culture that values individuality, rigor, and forward-looking vision. Joining Yves Saint Laurent means participating in the continued evolution of an iconic brand whose influence extends far beyond fashion.
Saint Laurent is seeking an Assistant Store Director in Beijing to support the Store Director across sales, operations, team leadership, customer experience and compliance. The role leads Department Managers, develops staff and client relationships, and oversees store processes.
Role & Responsibilities
- Assist the Store Director in overseeing floor coverage, sales, visual merchandising, displays, customer service and store operations.
- Sell the collection, with particular focus on VICs and VIPs.
- Analyze daily, weekly and monthly results and activities, and set up annual assessments.
- Support the Store Director in reporting relevant information to headquarters and ensure it is shared with staff.
- Ensure goods are rotated correctly in the warehouse.
- Monitor the business environment, including local competition, and communicate relevant information to staff.
- Provide the Store Director with high-quality feedback and requested reports.
- Support the Store Director and lead Department Managers in achieving quantitative and qualitative goals.
- Recruit, develop and retain customers through high-quality data collection and one-to-one relationships.
- Implement action plans defined with headquarters and the Store Director, and ensure follow-up at store level.
- Update Sales Staff on KPIs and support them in achieving those targets.
- Help the Store Director build a motivated and competent team.
- Plan and authorize activities, allocating available resources to meet the expected workload.
- Motivate and challenge the team daily.
- Support the Store Director and Department Managers in training and developing the sales team on operational aspects, following up on clear goals and providing timely feedback.
- Manage Department Managers and support their activities.
- Promote staff growth and training through coaching, and share development plans with the Store Director and Operations Manager.
- Partner with the Store Director to address employee issues.
- Support the Store Director in organizing morning briefings and one-to-one meetings.
- Reflect corporate image standards and ensure staff alignment with them.
- Build a network of people influential in local and international luxury business to promote customer loyalty, particularly among Top Clients and VIPs.
- Ensure an excellent customer experience, including welcome and customer care.
- Supervise sales to ensure customer satisfaction and engagement while maintaining the brand’s qualitative standards.
- Measure in-store actions across channels, including phone and mail.
- Handle sensitive customer complaints and sales-process situations appropriately.
- Promote the brand’s culture internally and externally.
- Oversee the clienteling approach in line with headquarters’ guidelines.
- Ensure the store atmosphere upholds the brand image.
- Ensure processes comply with legal, safety, internal, sustainability, HR and stock-organization requirements.
- Ensure the correct application of the store’s Golden Rules, including stock and inventory practices.
- Ensure the store’s image meets corporate standards and that staff understand those standards.
- Support the Store Director in managing inventory activities.
- Supervise warehouse stock and report discrepancies to the Store Director.
- Take necessary measures to safeguard products and valuable materials in the store.
Qualifications
- At least 3 years of experience in a managerial position.
- Commitment to participating in an innovative project.
- Significant experience selling luxury goods or in retail.
- Successful team-management experience, including setting goals, delegating work and following up on results.
- Strong sensitivity to customer experience and loyalty.
- Precision and organizational skills.
- Adaptability, openness, listening skills and curiosity.
- High availability and responsiveness.
- Product and fashion sensitivity.
- Computer proficiency, including Word and Excel.
- Exceptional customer-service and interpersonal skills.
Skills
Experience
At least 3 years in a managerial position; significant experience in luxury-goods sales or retail.
Culture
Yves Saint Laurent fosters a bold, creative, and fast-paced workplace where teams are encouraged to challenge convention while upholding the Maison’s legacy of elegance and modernity. As an employer, it values artistic vision, collaboration, and excellence, offering an environment where talent can contribute to a globally influential luxury brand with a distinctive Parisian spirit.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Yves Saint Laurent, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Deputy Store Director», «Assistant Boutique Director», «Deputy Boutique Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
