- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Oct 14, 2026
The Watches of Switzerland Group seeks a Senior Integrated Communications Manager to lead media relations, press outreach, influencer and creator partnerships, and affiliate marketing across the Group and its brands. The role supports brand storytelling, executive visibility, retail initiatives, events and partnerships, and requires 6+ years of relevant experience. Permanent, full-time position.
Role & Responsibilities
- Shape, protect and amplify the Group across press, influencer, brand and commercial communications channels to drive awareness and connect with culture.
- Oversee media relations, press outreach, influencer communications, creator partnerships and affiliate marketing for Watches of Switzerland Group and its portfolio of brands.
- Support brand storytelling, executive visibility, retail initiatives, events, partnerships and enthusiast engagement.
- Build relationships with luxury, lifestyle, jewelry and watch enthusiast, trade, business and broadcast media.
- Coordinate interview requests, press materials, event coverage, affiliate program development, influencer strategy and ongoing reporting.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field; experience in luxury jewelry, watches or accessories preferred.
- Proficiency in Microsoft Outlook, Word, PowerPoint, Excel, Teams, media monitoring platforms and PR reporting tools.
- Open availability to support events, launches and media opportunities.
- Deep understanding of luxury, lifestyle, watch and jewelry enthusiast, business and trade media landscapes.
- Excellent media relations instincts and ability to build trusted relationships with press and influencers.
- Strong written and verbal communication skills, with high attention to detail and brand voice.
- Strategic thinking and ability to connect communications activity to business objectives and brand priorities.
- Highly organized, proactive and able to manage multiple deadlines, launches and events simultaneously.
- Collaborative approach and ability to work effectively with internal teams, agency partners, executives and external stakeholders.
- Strong judgment, discretion and professionalism when managing executive communications, media requests and sensitive issues.
- Ability to define influencer and affiliate program goals, KPIs, tracking requirements and performance reporting frameworks.
- Proven track record of securing meaningful media coverage across print, digital, broadcast, luxury, lifestyle, business, trade and enthusiast outlets.
- Established relationships with relevant editors, writers, producers, stylists, creators and industry contacts.
- Experience managing executive visibility, interviews, speaking opportunities and expert commentary.
- Experience supporting events, launches, retail openings, partnerships and integrated marketing campaigns from a communications perspective.
- Strong writing and editing skills, with the ability to translate business priorities into compelling press narratives.
- Experience with media monitoring, coverage recaps, reporting metrics and communications analysis.
- Experience launching or managing influencer, creator and/or affiliate marketing programs, including use or evaluation of tracking and measurement platforms.
- Comfortable working in a fast-paced, matrixed environment with multiple brands, priorities and stakeholders.
Skills
Experience
6+ years in public relations, communications, media relations or integrated communications; experience in luxury, retail, watches, jewelry, fashion, lifestyle or consumer sectors preferred.
Education
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field.
Workplace
This position is based in Sunrise, Florida, USA, within easy reach of Miami.
Explore jobs in the USA.
Benefits
Medical, dental, life and disability benefits; comprehensive ongoing training; career growth potential; generous staff purchase discount.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Watches of Switzerland Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Communications Manager», «Senior Public Relations Manager», «Senior Media Relations Manager», «Senior Corporate Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.