- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 15, 2026
The Email and Retention Marketing Manager leads client engagement, lifecycle marketing, and revenue growth across Watches of Switzerland, Mayors, Betteridge, and Roberto Coin. This permanent, full-time role develops and optimizes email, SMS, and CRM strategies that strengthen customer relationships, increase retention, and deliver a personalized premium experience.
Role & Responsibilities
- Lead client engagement, lifecycle marketing, and revenue growth across the portfolio.
- Develop, execute, and optimize email, SMS, and CRM strategies to strengthen customer relationships, increase retention, and deliver a personalized premium customer experience.
Qualifications
- 5–8 years of experience in email marketing, CRM, lifecycle marketing, or retention marketing, preferably within luxury retail, fashion, jewelry, watches, or premium consumer brands.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Strong understanding of customer segmentation, automation, personalization, lifecycle marketing, and deliverability best practices.
- Analytical mindset and ability to develop actionable insights.
- Strong creative instincts and an eye for premium brand storytelling and customer communications.
- Excellent project management and organizational skills, attention to detail, and ability to manage multiple priorities simultaneously.
- Collaborative, proactive, autonomous, and curious, with experience partnering across commercial, marketing, creative, analytics, e-commerce, IT, and retail teams.
- Confidence in project management and presentation; able to think strategically and act tactically.
- Experience managing multi-brand or multi-business email programs preferred.
- Hands-on experience with ESPs and CRM platforms; proficiency in Klayvio and Shopify required.
- Experience in campaign reporting, revenue attribution, testing, optimization, HTML, and Google Analytics.
Skills
Experience
5–8 years in email marketing, CRM, lifecycle marketing, or retention marketing; experience managing multi-brand or multi-business email programs preferred.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Workplace
The role is situated in Sunrise, Florida, USA — conveniently close to Miami.
Explore jobs in the USA.
Benefits
Medical, dental, life, and disability benefits; comprehensive ongoing training; career growth potential; generous staff purchase discounts.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Watches of Switzerland Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Lifecycle Marketing Manager», «CRM Marketing Manager», «Customer Retention Manager», «Email Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.