- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 14, 2026
The Boutique Director supports general boutique management, with a focus on client service, a professional team environment, clear standards, and collaboration with the management team. The role leads sales and clienteling, staff development, operational planning, recruitment support, and an authentic luxury client experience. Permanent, full-time position.
Role & Responsibilities
- Achieve and exceed goals through sales strategies, clienteling, sourcing new clients, and maintaining and building productive long-term relationships with existing clients.
- Evaluate team members’ performance and provide consistent coaching, prioritizing service and selling; create and modify action plans to support staff development.
- Stay current with market competition, the industry, watch trends, and client shopping behaviors.
- Apply strong business acumen to forecast, plan, and budget according to business needs, including payroll and staffing.
- Manage daily operational tasks according to SW standards, including selling and service.
- Assist with recruitment and retention efforts.
- Serve as a leader within the building in support of the Boutique Director.
- Support an environment of teamwork, trust, and collaboration with peers, clients, and supervisors.
- Develop product knowledge and remain aware of current collections in the boutique and online; cascade and train information to the broader team.
- Foster a boutique environment that delivers renowned, authentic service and a luxury client experience.
- Perform other tasks and responsibilities as assigned by management.
Qualifications
- At least 2 years of retail service experience, preferably in a luxury retail environment.
- High school diploma or equivalent; a college degree or equivalent work experience is preferred.
- Proficiency with MS Office, including Microsoft Word, Excel, PowerPoint, and Outlook.
- Experience using retail systems such as labor management, inventory systems, and sales reporting tools.
- Ability to communicate effectively with clients and the team, both orally and in writing.
- Ability to work a flexible schedule to meet business needs, including nights, weekends, and holidays.
Skills
Experience
At least 2 years of retail service experience, preferably in a luxury retail environment.
Education
High school diploma or equivalent; a college degree or equivalent work experience is preferred.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Watches of Switzerland Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Retail Boutique Director», «Boutique Supervisor», «Luxury Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.