Watches of Switzerland Group Advertising Sales Marketing Manager

Role & Responsibilities

• Develop and maintain a clear, differentiated market narrative across sales, marketing, and external communications.
• Translate capabilities, audience insights, first-party data, dynamic targeting, and advertising ecosystem trends into compelling messaging.
• Craft strategic narratives that show advertisers how to activate authentically within the Hodinkee ecosystem.
• Ensure consistent messaging across sales materials, external communications, presentations, and marketing touchpoints.
• Refine messaging using market feedback, client conversations, objections, and sales performance.
• Serve as a strategic partner to the Brand Partnerships sales team throughout the pre-sales process.
• Create marketing presentations, custom partnership decks, case studies, and go-to-market materials.
• Develop early-stage ideas from sales or leadership discussions into partnership concepts and activation plans.
• Contribute to pipeline acceleration and revenue growth through positioning and commercial storytelling.
• Analyze current and past partnership programs and recommend packaging ideas, sponsorship opportunities, and creative approaches.
• Work with the sales team to strengthen onboarding, communication, and long-term advertiser engagement.
• Identify upsell and cross-sell opportunities through positioning and strategic storytelling.
• Turn campaign performance and partnership outcomes into client-facing narratives and success stories.
• Shape how Hodinkee communicates value throughout the advertiser lifecycle.
• Elevate Hodinkee’s visibility and credibility among agencies, brands, luxury marketers, and strategic partners.
• Support thought leadership that reinforces Hodinkee’s position in the luxury and enthusiast media landscape.
• Monitor trends across media, luxury, advertising, technology, and consumer behavior.
• Help define and execute a social media strategy focused on credibility, insights, storytelling, and engagement rather than volume.
• Maintain consistent messaging and positioning across decks, materials, social channels, and external communications.
• Support the evolution of Hodinkee’s commercial positioning and marketplace presence.
• Collaborate with Editorial, Creative, Social, Video, Commerce, Product, and Events teams to understand platform capabilities and advertiser opportunities.
• Develop a thorough understanding of Hodinkee’s operations, its programs for sale, and how partners activate within its ecosystem.

Qualifications

• Proven ability to influence revenue growth through positioning, storytelling, and sales support.
• Experience working closely with sales and client-facing teams in a fast-paced environment.
• Ability to work strategically and hands-on within a lean organization.
• Ability to absorb information quickly and translate business capabilities into compelling market-facing opportunities.
• Experience in luxury, lifestyle, fashion, media, or enthusiast-driven brands is highly preferred.
• Passion for watches, collecting culture, luxury consumers, or premium storytelling is a strong plus.

Skills

Experience

3–6+ years in sales marketing, integrated marketing, commercial strategy, sales enablement, media partnerships, or ad tech.

Compensation

The base compensation for this position is USD 115,000 per annum.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.