- Employment
- Full-Time
- Seniority
- Lead
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 10, 2026
About Vivienne Westwood
Vivienne Westwood is an independent British fashion house whose origins lie in the London boutique opened by Vivienne Westwood and Malcolm McLaren in 1971. Renowned for its formative influence on punk and its unconventional reinterpretation of historical dress, the house combines exacting craftsmanship with a spirit of rebellion. Its identity extends beyond fashion through outspoken engagement with environmental and social issues. As an employer, Vivienne Westwood offers career paths across design, product development, retail and corporate functions within a distinctive creative business. The brand appeals to professionals who value originality, cultural curiosity and the interplay between British heritage and provocative contemporary expression.
Vivienne Westwood is seeking a commercially minded Retail Operations Lead to drive mainland China retail growth, performance and brand consistency, serving as the primary representative between headquarters and retail partners. The role is hybrid and oversees store performance, operations, brand experience, client development and partner collaboration across the mainland China retail network.
Role & Responsibilities
- Lead mainland China store retail performance, driving revenue growth, profitability and operational excellence.
- Analyse store sales performance, sales productivity and KPIs; identify opportunities and risks, and recommend actionable improvements.
- Work closely with retail operations partners to develop and execute strategic business plans that improve performance and strengthen brand image.
- Hold regular business review meetings with retail partners, presenting performance analysis, sales forecasts and strategic recommendations.
- Monitor competitors, industry trends and market changes to maintain Vivienne Westwood’s commercial competitiveness.
- Lead initiatives to improve sales conversion, average transaction value, customer retention and overall store operating efficiency.
- Ensure all stores operate in accordance with Vivienne Westwood brand standards, retail procedures and applicable requirements.
- Oversee operations, staffing, customer service standards and compliance across the retail network.
- Identify inefficient processes and implement solutions to improve execution and customer experience.
- Oversee store inventory management and develop detailed follow-up and action plans to drive continued operational improvement.
- Safeguard Vivienne Westwood’s brand identity in China, ensuring retail environments express its values, heritage and luxury positioning.
- Partner with the Visual Merchandising team to ensure seasonal launches, brand marketing activities and product presentation are executed to a high standard.
- Ensure stores deliver a consistent, elevated luxury experience in line with global brand standards.
- Gather and report first-hand qualitative insights from the China market, including consumer behaviour, product performance and brand perception.
- Help develop customer relationship strategies that strengthen loyalty, retention and lifetime value.
- Build and maintain relationships with key VIP clients, supporting partner teams in delivering exceptional luxury service.
- Analyse customer feedback and market trends to identify opportunities to improve customer interaction, engagement and retention.
- Act as the primary liaison between brand headquarters and mainland China retail partners, coordinating communication and collaboration.
- Work closely with merchandising, marketing, digital, supply chain, finance and licensing teams to align business objectives and support commercial success.
- Prepare and present market updates, business reviews and strategic recommendations to senior management.
- Undertake other related duties as required by the role.
Qualifications
- Passion for fashion, culture, art and the Vivienne Westwood brand.
- Bachelor’s degree or above.
- Fluent spoken and written English.
- At least 3 years of retail industry experience; experience with luxury fashion, lifestyle or premium consumer brands is preferred.
- In-depth understanding of the China retail market and consumer characteristics.
- Experience supporting operations across multiple stores and driving sales growth.
- Excellent organisational, coordination, communication and stakeholder management abilities.
- Strong data analysis skills, including the ability to interpret sales data and performance.
- Proficiency in Microsoft Office, especially Excel, including data organisation and analysis functions.
Skills
Experience
At least 3 years in the retail industry; experience supporting multiple-store operations and driving sales growth. Luxury fashion, lifestyle or premium consumer brand experience is preferred.
Education
Bachelor’s degree or above.
Workplace
The successful candidate will be located in Taichung, Taichung, Taiwan.
Explore jobs in Taiwan.
Culture
Vivienne Westwood’s workplace culture is shaped by the house’s rebellious British heritage, distinctive design language and commitment to environmental and social causes. Its creative environment places value on individuality and craft, bringing together people who see fashion as a means of cultural expression and positive change.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.