Versace Marketing Coordinator, Events & Activations
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $70,000–75,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 27, 2026
About Versace
Versace is an iconic Italian luxury fashion maison known for bold prints, opulent design and a strong presence across couture, ready-to-wear and accessories. As part of the Capri Holdings group, the brand operates a global network of flagship boutiques and wholesale partners and is recognised for its theatrical merchandising, high-touch client service and aspiration-driven retail environments.
Versace seeks a Marketing Coordinator in New York to manage events, activations, and client development. $70k–$75k, full-time.
Role & Responsibilities
- Develop and execute the annual marketing plan identifying activities to drive sales across retail and wholesale channels
- Manage marketing calendars covering retail, wholesale, store openings, email content, and promotional activities
- Oversee the production and timely delivery of all marketing collateral materials
- Coordinate advertising plans and manage advertising budgets for retail and wholesale initiatives
- Develop and execute event programming to support retail and wholesale business objectives
- Manage the events budget and ensure adherence to financial parameters
- Revise media plans on a monthly basis and track advertising efficiency
- Create robust monthly retail promotion calendars aligned with the Global Omni-Channel calendar in partnership with Milan HQ
- Partner with shopping mall partners to maximize marketing opportunities through paid and organic channels
- Identify and evaluate third-party partnerships to promote Versace products
- Develop concepts and execute grand opening events for new boutiques
- Identify, maintain, and negotiate rates with event suppliers (catering, florists, modeling agencies, production teams, audio/visual)
- Execute in-store selling events in coordination with buyers, store managers, and brand partners
- Manage guest lists, RSVPs, and invitation logistics for all events
- Develop event metrics and track success indicators including sales lift, new client acquisition, and client conversion
- Create follow-up plans to convert event attendees to loyal clients in partnership with the CRM team
- Liaison with Milan office to communicate event concepts, invitation copy, and event recaps
- Collaborate with accounting to track invoices, ensure budget compliance, and coordinate timely payments
Qualifications
- Bachelor's degree
- 3–5+ years of professional experience in marketing and events organization
- Demonstrated ability to develop marketing plans, programs, and promotional briefs
- Proven experience managing budgets and invoice reconciliation
- Strong track record in marketing automation, campaign management, demand generation, direct marketing, and database marketing
- Experience in the retail sector preferred
- Strong analytical, interpersonal, creative, and leadership capabilities
- Proven entrepreneurial and creative skills to innovate beyond traditional marketing approaches
- Excellent oral and written communication and presentation skills
Skills
Experience
3–5+ years of professional experience in marketing and events organization, with demonstrated success in managing marketing campaigns, coordinating events, and overseeing promotional initiatives. Retail sector experience is preferred.
Education
Bachelor's degree required.
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 70,000 to USD 75,000 per annum.
Benefits
Generous paid time off and holiday schedule, Summer Fridays, internal mobility across Versace, Jimmy Choo, and Michael Kors brands, cross-brand discount, exclusive employee sales, Fav 5 Cards (Michael Kors discount for friends and family), 401(k) match, paid parental leave, Thrive Wellness Program, commuter benefits, gym discounts.
Culture
Versace boutiques emphasise theatrical presentation, elevated client service and fast-paced, results-oriented retailing. The workplace rewards commercial ambition, polished client engagement and collaborative teamwork within a highly curated luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Versace, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Events Coordinator», «Marketing Events Manager», «Client Development Coordinator», «Retail Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.