Van Cleef & Arpels PR Specialist
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Apr 8, 2026
About Van Cleef & Arpels
Van Cleef & Arpels is a storied Parisian high-jewelry maison celebrated for craftsmanship, poetic design and exceptional client experiences. As part of the Richemont Group, the brand operates globally with boutiques and clients in key luxury markets, combining artisanal heritage with contemporary communications and retail strategies.
Van Cleef & Arpels — PR Specialist in Tokyo. Lead media relations, press events and communications for the Parisian high-jewelry maison.
Role & Responsibilities
- Develop and execute Japan-focused PR and communications strategies that reinforce brand positioning and support commercial objectives.
- Manage day-to-day media relations: cultivate and maintain relationships with national and lifestyle press, broadcasters and key digital editors.
- Coordinate product launches, exhibitions, VIP previews and press events from concept through delivery, ensuring impeccable brand presentation.
- Draft and localize press materials, spokesperson briefings, media Q&A, press releases and editorial content aligned with global guidelines.
- Collaborate closely with regional and global communications, marketing, retail and product teams to ensure consistent messaging across channels.
- Oversee influencer and celebrity outreach programs, vetting partnerships and managing briefings and deliverables.
- Commission and manage external agencies and freelance specialists, controlling timelines, deliverables and PR budgets.
- Monitor press coverage and digital sentiment; produce regular reports and actionable insights to measure campaign effectiveness and ROI.
- Support crisis communications preparations and rapid-response media handling when required.
Qualifications
- Proven track record in PR or communications within luxury goods, fashion, jewelry or premium lifestyle brands.
- Demonstrable editorial contacts across Japanese national, trade and lifestyle media; established relationships with influencers and stylist networks preferred.
- Exceptional written and verbal communication skills with strong editorial judgement and attention to detail.
- Experience managing events and launches at a high standard of execution; ability to oversee vendors and on-site logistics.
- Comfort working cross-functionally with marketing, retail, product and regional/global teams, and managing external agencies.
- Ability to work under pressure, prioritise competing demands and maintain discretion when handling high-profile clients and sensitive matters.
- Willingness to work flexible hours to support events, launches and media deadlines.
Skills
Experience
Typically 3–5 years of progressive PR or communications experience within luxury, fashion, jewelry or premium lifestyle brands, with direct exposure to the Japanese media landscape.
Education
Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related discipline, or equivalent professional experience.
Workplace
The successful candidate will be located in Tokyo, Tokyo, Japan.
Culture
Van Cleef & Arpels cultivates a culture that balances artisanal heritage with refined modernity, valuing discretion, creativity and meticulous attention to detail. The maison attracts professionals who excel in collaborative, client-focused environments and who appreciate the convergence of craftsmanship, storytelling and luxury retail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Van Cleef & Arpels, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Specialist», «Media Relations Specialist», «Press Relations Specialist», «Public Relations Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.