Van Cleef & Arpels Marketing Manager
- Location
- SydneyNew South WalesAustralia
- Employment
- Contract
- Seniority
- Manager
- Posted
- Mar 12, 2026
About Van Cleef & Arpels
Van Cleef & Arpels is a Parisian haute joaillerie and luxury maison renowned for exceptional craftsmanship, poetic design and client service. The maison operates globally and is part of the Richemont Group, maintaining a culture that values artisanal savoir‑faire, creative excellence and discreet, client‑centric hospitality.
Van Cleef & Arpels is hiring a Marketing Manager (12‑month fixed term) in Sydney to lead local brand campaigns, retail activations and VIP events.
Role & Responsibilities
- Design and deliver the local marketing plan aligned with global brand strategy and commercial objectives for the Australian market.
- Plan, manage and execute integrated marketing campaigns across digital, social, PR, CRM and in‑store activations to drive brand equity and footfall.
- Coordinate with regional and global brand teams to adapt creative assets, ensure brand consistency and implement campaign roll‑out schedules.
- Manage external partners and agencies (creative, digital, PR, events), including briefs, budgets, timelines and performance evaluation.
- Collaborate closely with retail operations and boutique teams to develop clienteling initiatives, visual merchandising support and staff training for campaign launches and events.
- Oversee local PR and event programmes, including product launches, trunk shows and VIP client events, ensuring high‑touch execution and post‑event reporting.
- Monitor campaign performance and retail KPIs, produce regular reporting and insights, and recommend optimisation measures to senior stakeholders.
- Manage the local marketing budget and ensure cost control while maximising ROI on activations and media spend.
Qualifications
- Tertiary qualification in Marketing, Communications, Business or a related discipline (or equivalent proven experience).
- Minimum five years of marketing experience, with at least some background in luxury goods, high‑end retail or premium services.
- Proven experience managing integrated campaigns, PR and events in a retail environment.
- Demonstrated ability to manage agencies, budgets and cross‑functional stakeholders in fast‑paced luxury settings.
Skills
Experience
At least five years' professional experience in marketing, preferably within luxury goods, premium retail or a high‑end service environment. Track record of delivering multi‑channel campaigns, managing agencies and executing client‑facing events.
Education
Bachelor's degree in Marketing, Communications, Business or equivalent; postgraduate qualifications in marketing or luxury brand management are advantageous but not mandatory.
Workplace
This position is based in Sydney, New South Wales, Australia.
Culture
The maison cultivates a refined, craft‑led culture that prizes creativity, precision and personalised client service. Teams operate collaboratively across boutique, regional and global partners, combining heritage artisanal values with contemporary luxury marketing practices.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Van Cleef & Arpels, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Luxury Marketing Manager», «Marketing Lead — Retail», «Campaign & Activation Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.