Van Cleef & Arpels Marketing Manager

About Van Cleef & Arpels

Founded in 1906 on Place Vendôme, Van Cleef & Arpels is a High Jewelry Maison renowned for poetic creativity, exceptional savoir-faire, and an enduring culture of transmission. As an employer, the Maison offers a refined environment where artisans, designers, retail experts, and corporate teams contribute to creations that unite technical mastery with emotion and wonder. Guided by excellence, discretion, and a deep respect for heritage, Van Cleef & Arpels encourages collaboration, curiosity, and continuous learning across its international network. Employees join a house where craftsmanship is celebrated, client relationships are cultivated with elegance, and each career may help preserve and renew a remarkable legacy.

Role & Responsibilities

• Develop market marketing activities as a 360-degree orchestrator, collaborating with regional teams, local counterparts and boutique teams.
• Act as a local guide for the region, using brand and market knowledge to derive business insights and inform action plans.
• Manage the marketing team to support boutique performance.
• Represent the marketing and product strategy in the market through marketing community participation, events, seminars, newsletters, boutique briefings, local marketing highlights and sales meetings.
• Contribute to the strategic plan for High Jewelry, Jewelry and Watchmaking through a collaborative 360-degree approach across Retail, Communication, Customer Experience and Visual Merchandising; adapt, prioritize and enrich international and regional programs for local needs.
• Communicate the marketing vision across budget cycles and Latest Estimates (LE) to support market-level consolidation.
• Use analyses from headquarters and regional teams to anticipate business trends, and share market insights, year-end analyses and competitive analyses with them to inform strategic planning.
• Lead and formalize 360-degree coordination for major product launches and range activations, creating synergies across departments.
• Share updates with the region and escalate specific needs.
• Adapt international and regional programs to strengthen the resonance of local activations.
• Forecast local launch quantities, gather feedback from boutiques and share it with the region.
• Validate product selections for online merchandising and major CRM campaigns.
• Share best practices with the region and draw insights from post-launch reports and experience in other markets.
• Consolidate and analyze sales forecasts, product mix and month-end performance, including novelties and new releases.
• Conduct deeper analyses with boutique teams to gather qualitative feedback and propose corrective actions where necessary.
• Help define typologies, boutique assortments and stock models with Supply Chain.
• Optimize stock across the market, issue alerts and propose rebalancing where needed.
• Participate in regional 360-degree plans to maximize the value of individual stock units and propose local initiatives and adaptations.
• Develop a training program with the local Training Manager based on local needs.
• Support Product Managers in deploying programs, including prioritization and public-speaking support.
• Align with the High Jewelry Retail team on programs for High Jewelry and High Watchmaking, including local High Jewelry and/or Watchmaking Boards.
• Develop the sales meeting program with the Retail team.
• Support new hires during onboarding.
• Manage two Product Managers, supporting their daily work, setting priorities, structuring tasks and providing operational support or cover where needed.
• Create synergies across segments and foster team spirit.
• Support the development plans of team members.

Qualifications

• Fosters cross-functional collaboration and communication.
• Identifies and evaluates opportunities aligned with the Maison’s strategy.
• Shares expertise, knowledge and capabilities to support team members.
• Uses qualitative and quantitative data to ensure accurate forecasting.

Skills

Culture

Van Cleef & Arpels fosters a refined and collaborative workplace culture rooted in exceptional craftsmanship, creativity, and the transmission of savoir-faire. As an employer, the Maison values curiosity, precision, and collective excellence, offering an environment where employees contribute to timeless creations while upholding a deep respect for heritage, beauty, and client experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.