Van Cleef & Arpels CRM Project Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Sep 1, 2026
About Van Cleef & Arpels
Founded in 1906 on Place Vendôme, Van Cleef & Arpels is a High Jewelry Maison renowned for poetic creativity, exceptional savoir-faire, and an enduring culture of transmission. As an employer, the Maison offers a refined environment where artisans, designers, retail experts, and corporate teams contribute to creations that unite technical mastery with emotion and wonder. Guided by excellence, discretion, and a deep respect for heritage, Van Cleef & Arpels encourages collaboration, curiosity, and continuous learning across its international network. Employees join a house where craftsmanship is celebrated, client relationships are cultivated with elegance, and each career may help preserve and renew a remarkable legacy.
CRM Project Manager position at Van Cleef & Arpels in Paris, France. Coordinate customer strategy and CRM implementation across international campuses.
Role & Responsibilities
- Lead the CRM strategy for the École des Arts Joailliers in coordination with the CRM Manager
- Support CRM strategy deployment across all campuses by defining integrated contact plans, managing newsletter briefs, and optimizing campaign personalization through data insights
- Monitor and continuously improve performance tracking tools, KPIs, and reporting dashboards for both qualitative and quantitative metrics
- Establish and track KPIs, consolidate regional indicators, and conduct international-level performance analysis
- Track audience metrics across campuses, consolidate data into comprehensive reports, and provide regular audience insights to school teams
- Audit and guide local practices, proposals, and performance metrics across campus locations
- Implement systematic campaign analysis programs (ROI, insights) to enhance visitor journey personalization
- Conduct competitive intelligence and benchmarking to inform strategy optimization
Qualifications
- Proven experience in CRM, ideally in a cultural or luxury environment
- Hands-on experience with customer database tool implementation in an international context
- Strong written proficiency in both French and English
- Demonstrated organizational rigor, attention to detail, and flexibility
- Ability to work effectively in multicultural, multi-site, and international team environments
- Proficiency with Microsoft Office Suite
Skills
Experience
Confirmed experience in CRM, ideally within a cultural, educational, or luxury sector environment. Previous involvement with customer database tool implementation in an international or multi-site context is essential. Experience managing campaigns, audience analysis, and performance metrics at a strategic level is required.
Education
Not specified
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
Van Cleef & Arpels fosters a refined and collaborative workplace culture rooted in exceptional craftsmanship, creativity, and the transmission of savoir-faire. As an employer, the Maison values curiosity, precision, and collective excellence, offering an environment where employees contribute to timeless creations while upholding a deep respect for heritage, beauty, and client experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Van Cleef & Arpels, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Coordinator», «CRM Strategy Specialist», «CRM Implementation Lead», «CRM Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.