About Valentino
Founded in Rome in 1960 by Valentino Garavani and Giancarlo Giammetti, Valentino is an Italian luxury house distinguished by its couture heritage, expressive elegance and exceptional craftsmanship. Spanning haute couture, ready-to-wear, leather goods and accessories, the Maison unites artisanal expertise with contemporary creative ambition. As an employer, Valentino offers a professional setting where design, atelier craftsmanship, merchandising, retail and corporate functions contribute to a globally recognised identity. Its teams translate a rich Roman legacy into collections and client experiences, making the house a compelling environment for professionals drawn to the interplay of cultural heritage, meticulous execution and evolving expressions of luxury.
Valentino seeks a Product Marketing Manager in Shanghai to own a product line and translate brand strategy into launches, campaigns and consumer experiences for China. The role covers campaign execution, cross-functional and agency coordination, performance analysis, budget management and sales forecasting. Fixed-term contract.
Role & Responsibilities
- Lead end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through on-brand, on-time delivery.
- Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks early to management.
- Adapt global campaign assets, including imagery, digital content and point-of-sale and retail materials, to maintain brand consistency while ensuring local market relevance.
- Partner with Digital, E-commerce and Sales teams to create seamless online and offline consumer journeys from awareness to purchase.
- Coordinate with Retail and Education teams on counter and point-of-sale execution, training materials and the in-store consumer experience.
- Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives.
- Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations.
- Track and manage the marketing budget and sales forecast for the product line, optimizing channel spend allocation.
- Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders.
Qualifications
- Expertise in brand management and product launches, with hands-on experience managing end-to-end launch timelines.
- Consumer insights and analytical skills, with the ability to turn data into sharp business recommendations.
- Knowledge of digital marketing across e-commerce and social and content platforms.
- Solid project management skills and the ability to manage multiple priorities and cross-functional timelines simultaneously.
- Strong communication skills in English and Mandarin, with the ability to engage effectively with diverse, multicultural stakeholders.
- An entrepreneurial mindset; proactive, detail-oriented and comfortable owning a product line end to end.
Skills
Experience
3+ years in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
Culture
Valentino’s workplace culture is rooted in its Roman couture heritage, combining creative expression with exacting craftsmanship and meticulous attention to detail. Its professional environment brings together design, atelier and business expertise around a shared ambition to interpret the Maison’s distinctive identity through a contemporary vision of luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.