Valentino Head of Brand Experience

About Valentino

Founded in Rome in 1960 by Valentino Garavani and Giancarlo Giammetti, Valentino is an Italian luxury house distinguished by its couture heritage, expressive elegance and exceptional craftsmanship. Spanning haute couture, ready-to-wear, leather goods and accessories, the Maison unites artisanal expertise with contemporary creative ambition. As an employer, Valentino offers a professional setting where design, atelier craftsmanship, merchandising, retail and corporate functions contribute to a globally recognised identity. Its teams translate a rich Roman legacy into collections and client experiences, making the house a compelling environment for professionals drawn to the interplay of cultural heritage, meticulous execution and evolving expressions of luxury.

Role & Responsibilities

• Develop and support the execution of the Maison's global Brand Experience initiatives across all markets and key Maison moments
• Create creative and strategically relevant experiential concepts supporting seasonal narratives, product launches, client engagement initiatives, and cultural moments
• Design elevated and engaging experience formats strengthening emotional connection, client engagement, desirability, and sense of belonging within the Maison's universe
• Build seasonal experiential guidelines and activation frameworks for regional markets, ensuring consistency while allowing local adaptation and cultural relevance
• Partner closely with regional marketing teams to provide creative guidance, ideas, and bespoke experiential solutions relevant to each market and audience
• Ensure all regional and local activations follow Maison standards, brand guidelines, and strategic priorities established by the CMO organization
• Coordinate with the Creative Director's office and Brand Image teams to ensure alignment with seasonal narratives and storytelling
• Work cross-functionally with Marketing, PR, Retail, Visual Merchandising, Clienteling, CRM, Brand Image, Partnerships, Digital and Graphics teams
• Develop and oversee experiential concepts for key Maison moments including fashion shows, product launches, client activations, cultural initiatives, and regional activations
• Research and propose new collaborators, agencies, venues, creatives, hospitality partners, and production suppliers to elevate the Maison's Brand Experience offering
• Identify new opportunities to increase visibility, desirability, client engagement, and cultural relevance
• Support regions with fresh concepts, ideas, and activation opportunities to maintain continuous experiential output throughout the year
• Collaborate with the Event Planning team to align initiatives with business timelines and budget parameters
• Support integration and alignment of partnership initiatives within the wider Brand Experience strategy
• Lead, mentor, and support the Brand Experience team, ensuring all projects are delivered with creativity, precision, and operational excellence
• Track and evaluate the effectiveness and impact of Brand Experience initiatives through qualitative and quantitative feedback
• Collaborate with L'Oréal and Kering Eyewear teams to ensure alignment across beauty experiences, launches, and image-related initiatives

Qualifications

• At least 7 years of relevant experience within luxury, fashion, hospitality, lifestyle, culture or premium environments with exposure to experiential marketing, brand experience or activations
• Proven ability to develop original experiential concepts and ideas, translating brand strategy, creative direction and seasonal narratives into compelling experiences
• Strong understanding of the luxury landscape and evolving client expectations, with sensitivity to hospitality, culture and contemporary brand engagement
• Cultural curiosity and awareness with instinct for identifying new ideas, collaborators, locations and formats
• Strong organizational and project management skills with ability to manage multiple projects, stakeholders, timelines and budgets simultaneously
• Collaborative working style with ability to operate effectively across corporate and regional teams, as well as external agencies and partners
• Excellent communication and presentation skills
• Fluent English; additional languages are an advantage

Skills

Experience

At least 7 years of significant relevant experience within luxury, fashion, hospitality, lifestyle, culture or premium environments, with demonstrated exposure to experiential marketing, brand experience development, or activation initiatives. Candidates should demonstrate a proven track record of developing original experiential concepts that translate brand strategy and creative direction into compelling, emotionally resonant experiences.

Education

Not specified

Compensation

The base compensation for this position ranges from EUR 70,000 to EUR 80,000 per annum.

Benefits

Annual bonus opportunity in accordance with the Company's internal agreement; smart working arrangements; meal vouchers; private health insurance; benefits provided under applicable National Collective Labor Agreement (Tessile Industria) and by law

Culture

Valentino’s workplace culture is rooted in its Roman couture heritage, combining creative expression with exacting craftsmanship and meticulous attention to detail. Its professional environment brings together design, atelier and business expertise around a shared ambition to interpret the Maison’s distinctive identity through a contemporary vision of luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.