Valentino Head of Brand Experience
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- €70,000–80,000/year
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 30, 2026
Valentino seeks Head of Brand Experience in Milan to drive global experiential initiatives. Salary €70K–€80K. Luxury marketing leadership role.
Role & Responsibilities
- Develop and support the execution of the Maison's global Brand Experience initiatives across all markets and key Maison moments
- Create creative and strategically relevant experiential concepts supporting seasonal narratives, product launches, client engagement initiatives, and cultural moments
- Design elevated and engaging experience formats strengthening emotional connection, client engagement, desirability, and sense of belonging within the Maison's universe
- Build seasonal experiential guidelines and activation frameworks for regional markets, ensuring consistency while allowing local adaptation and cultural relevance
- Partner closely with regional marketing teams to provide creative guidance, ideas, and bespoke experiential solutions relevant to each market and audience
- Ensure all regional and local activations follow Maison standards, brand guidelines, and strategic priorities established by the CMO organization
- Coordinate with the Creative Director's office and Brand Image teams to ensure alignment with seasonal narratives and storytelling
- Work cross-functionally with Marketing, PR, Retail, Visual Merchandising, Clienteling, CRM, Brand Image, Partnerships, Digital and Graphics teams
- Develop and oversee experiential concepts for key Maison moments including fashion shows, product launches, client activations, cultural initiatives, and regional activations
- Research and propose new collaborators, agencies, venues, creatives, hospitality partners, and production suppliers to elevate the Maison's Brand Experience offering
- Identify new opportunities to increase visibility, desirability, client engagement, and cultural relevance
- Support regions with fresh concepts, ideas, and activation opportunities to maintain continuous experiential output throughout the year
- Collaborate with the Event Planning team to align initiatives with business timelines and budget parameters
- Support integration and alignment of partnership initiatives within the wider Brand Experience strategy
- Lead, mentor, and support the Brand Experience team, ensuring all projects are delivered with creativity, precision, and operational excellence
- Track and evaluate the effectiveness and impact of Brand Experience initiatives through qualitative and quantitative feedback
- Collaborate with L'Oréal and Kering Eyewear teams to ensure alignment across beauty experiences, launches, and image-related initiatives
Qualifications
- At least 7 years of relevant experience within luxury, fashion, hospitality, lifestyle, culture or premium environments with exposure to experiential marketing, brand experience or activations
- Proven ability to develop original experiential concepts and ideas, translating brand strategy, creative direction and seasonal narratives into compelling experiences
- Strong understanding of the luxury landscape and evolving client expectations, with sensitivity to hospitality, culture and contemporary brand engagement
- Cultural curiosity and awareness with instinct for identifying new ideas, collaborators, locations and formats
- Strong organizational and project management skills with ability to manage multiple projects, stakeholders, timelines and budgets simultaneously
- Collaborative working style with ability to operate effectively across corporate and regional teams, as well as external agencies and partners
- Excellent communication and presentation skills
- Fluent English; additional languages are an advantage
Skills
Experience
At least 7 years of significant relevant experience within luxury, fashion, hospitality, lifestyle, culture or premium environments, with demonstrated exposure to experiential marketing, brand experience development, or activation initiatives. Candidates should demonstrate a proven track record of developing original experiential concepts that translate brand strategy and creative direction into compelling, emotionally resonant experiences.
Education
Not specified
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Compensation
The base compensation for this position ranges from EUR 70,000 to EUR 80,000 per annum.
Benefits
Annual bonus opportunity in accordance with the Company's internal agreement; smart working arrangements; meal vouchers; private health insurance; benefits provided under applicable National Collective Labor Agreement (Tessile Industria) and by law
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Valentino, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Brand Experiences», «Brand Experience Manager», «Global Experiential Marketing Lead», «Brand Activation Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.