Tory Burch Vice President, Global Brand Strategy and Marketing

About Tory Burch

Founded in New York in 2004, Tory Burch is an American luxury lifestyle brand distinguished by its expressive use of color, signature prints and modern interpretation of classic style. Its collections span ready-to-wear, handbags, footwear and accessories, reaching an international clientele through a global retail and digital presence. As an employer, the company offers opportunities across design, merchandising, retail, technology and corporate functions, combining creative ambition with commercial expertise. Employees contribute to a founder-led business whose identity connects personal style with purpose. Women’s empowerment remains central to this identity, notably through the Tory Burch Foundation’s support for women entrepreneurs.

Role & Responsibilities

• Shape and lead Tory Burch’s global brand and marketing strategy, translating brand vision, positioning, and growth priorities into consumer experiences across channels and touchpoints.
• Partner with the Chief Brand Officer and senior leaders across Brand, Creative, Communications, Digital, Customer Engagement, Merchandising, Regional Marketing, and E-commerce to develop a strategic roadmap connecting long-term brand ambitions with annual business objectives and seasonal priorities.
• Translate global brand direction into enterprise-wide plans, milestones, ownership, and operating rhythms.
• Oversee integrated marketing strategies, brand storytelling platforms, seasonal campaigns, and product narratives that build cultural relevance, deepen customer engagement, and support business growth.
• Use consumer insights, competitive intelligence, market trends, and performance data to identify opportunities to strengthen the brand’s market position and evolve its connection with consumers globally.
• Maintain a 360-degree view of the global brand and marketing agenda, connecting priorities, dependencies, decisions, and deliverables across functions and regions.
• Set strategic direction, priorities, and decision-making frameworks to guide organizational focus and investment; align functions and ensure priorities are clearly articulated, socialized, and consistently executed across regions and channels.
• Drive cross-functional accountability and follow-through, surface roadblocks, clarify ownership, and lead key brand and marketing operating forums as appropriate.
• Lead the Marketing Operations team, which translates strategic direction into integrated marketing calendars, planning processes, and operating rhythms.
• Evaluate marketing effectiveness, prioritize initiatives, and balance long-term brand building with near-term business objectives.
• Foster innovation, champion creative excellence, and help shape the brand’s future growth through leadership, cross-functional partnership, and strategic vision.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 12+ years of progressive experience in brand marketing, integrated marketing, marketing strategy, business operations, or related leadership roles.
• Experience partnering with C-suite executives and influencing senior stakeholders across complex, global organizations.
• Proven success defining and leading global integrated marketing strategies and campaigns from concept through execution.
• Deep expertise in modern brand storytelling across social, digital, influencer, PR, experiential, retail, and E-commerce channels.
• Strong understanding of consumer insights, cultural trends, CRM, paid media, customer lifecycle marketing, and emerging marketing technologies.
• Ability to translate brand and business priorities into actionable plans, clear ownership, and measurable outcomes.
• Strong strategic planning, operational execution, organizational effectiveness, and project management capabilities.
• Proven success leading complex, cross-functional initiatives in fast-paced, highly matrixed environments.
• Ability to balance creativity, brand building, consumer engagement, and commercial impact.
• Experience managing agency partnerships, budgets, resource allocation, and significant marketing investments.
• Exceptional executive presence, communication, presentation, leadership, and relationship-building skills.
• Advanced analytical and problem-solving capabilities, with the ability to navigate ambiguity and lead through change.
• Demonstrated success building, developing, and scaling high-performing global teams.
• Experience in luxury, fashion, beauty, retail, lifestyle, or consumer brands strongly preferred.
• Experience working within a highly creative, global, and founder-led organization preferred.

Skills

Experience

12+ years of progressive experience in brand marketing, integrated marketing, marketing strategy, business operations, or related leadership roles.

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field required.

Compensation

The base compensation for this position ranges from USD 270,000 to USD 340,000 per annum.

Benefits

Generous benefits supporting health, financial security, and wellness; employee discount; access to exclusive sample sales; on-demand executive coaching; paid volunteer days.

Culture

Tory Burch’s workplace culture reflects the brand’s entrepreneurial spirit and optimistic outlook, bringing together creative expression, commercial ambition and a collaborative approach to building a global fashion business. Its commitment to women’s empowerment gives the company a distinctive sense of purpose, connecting its identity as an employer with its broader mission to support women’s ambitions.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.