Tory Burch Store Manager

About Tory Burch

Founded in New York in 2004, Tory Burch is an American luxury lifestyle brand distinguished by its expressive use of color, signature prints and modern interpretation of classic style. Its collections span ready-to-wear, handbags, footwear and accessories, reaching an international clientele through a global retail and digital presence. As an employer, the company offers opportunities across design, merchandising, retail, technology and corporate functions, combining creative ambition with commercial expertise. Employees contribute to a founder-led business whose identity connects personal style with purpose. Women’s empowerment remains central to this identity, notably through the Tory Burch Foundation’s support for women entrepreneurs.

Role & Responsibilities

• Lead by example on the sales floor, model the company’s core values and set clear performance expectations.
• Own team performance through regular feedback, coaching, training and on-the-job development.
• Lead the store team and serve as the brand ambassador on the floor, motivating the team to achieve sales plans, personal goals and service expectations.
• Resolve conflict calmly and objectively while building a collaborative, high-performing team culture.
• Lead the recruitment, onboarding, development and retention of store talent.
• Foster a positive, inclusive, professional and results-driven environment aligned with the brand culture.
• Create an environment that consistently delivers transformational customer experiences.
• Supervise a productive selling environment and coach the team in selling skills, product knowledge, clienteling and service standards.
• Own the customer journey in the boutique by understanding the local client demographic and building strong customer relationships.
• Demonstrate strong selling skills and coach the team to apply them consistently to engage customers.
• Build repeat business and maximise sales through proactive customer outreach, clienteling and events.
• Maintain a “One Company” approach to charge sends, returns and other transactions that support a seamless customer experience.
• Communicate the Tory Burch brand aesthetic, philosophy and lifestyle to the team and customers.
• Represent the brand aesthetic through fashion awareness, confidence and an enthusiastic attitude.
• Maintain brand and operating standards, ensuring consistency, excellence and accountability across the boutique.
• Oversee store presentation and ensure the boutique reflects current visual direction and brand expectations.
• Use in-store technology to enhance client engagement and support an elevated customer experience.
• Oversee daily store operations, including opening and closing procedures, register management, bank deposits and store security.
• Ensure accurate POS transactions, employee sales capture and inventory activities, including transfers, receiving, shipments, repairs and damages.
• Ensure adherence to policies and procedures, with a focus on loss prevention, operational discipline and store excellence.
• Own financial targets by tracking business metrics, identifying opportunities and taking action to improve performance.
• Build and grow new and existing client relationships, encouraging proactive team outreach.
• Develop store clientele, driving personal client books, effective outreach and sales activity.
• Manage people resources to maximise sales, traffic flow, floor coverage and customer engagement, adjusting priorities as business needs change.
• Manage the sales floor using key indicators, team feedback and lessons learned to improve execution and results.
• Respond to business needs through clienteling, outreach, events and other opportunities beyond walk-in traffic to sustain sales performance.

Qualifications

• B.A. in Business or another fashion-related discipline.
• Five years of experience at General Manager level.
• Proven track record of success.
• Strong personal selling and customer relations experience.
• Previous sales leadership and motivation experience.
• Ability to lift at least 30 lbs and to carry, push, pull, squat, kneel, twist, turn, climb, crawl, reach and bend.
• Availability and flexibility to work days, nights, weekends, holidays, and store openings and closings to meet business needs.

Skills

Experience

Five years of experience at General Manager level

Education

B.A. in Business or another fashion-related discipline

Benefits

Generous employee discount; access to exclusive sample sales; free on-demand executive coaching; benefits supporting mental and physical health, financial security and overall wellness.

Culture

Tory Burch’s workplace culture reflects the brand’s entrepreneurial spirit and optimistic outlook, bringing together creative expression, commercial ambition and a collaborative approach to building a global fashion business. Its commitment to women’s empowerment gives the company a distinctive sense of purpose, connecting its identity as an employer with its broader mission to support women’s ambitions.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.