Tory Burch Marketing Manager

About Tory Burch

Founded in New York in 2004, Tory Burch is an American luxury lifestyle brand distinguished by its expressive use of color, signature prints and modern interpretation of classic style. Its collections span ready-to-wear, handbags, footwear and accessories, reaching an international clientele through a global retail and digital presence. As an employer, the company offers opportunities across design, merchandising, retail, technology and corporate functions, combining creative ambition with commercial expertise. Employees contribute to a founder-led business whose identity connects personal style with purpose. Women’s empowerment remains central to this identity, notably through the Tory Burch Foundation’s support for women entrepreneurs.

Role & Responsibilities

• Lead integrated, 360-degree marketing programs that deepen customer engagement and strengthen brand relevance across online and offline touchpoints in Japan.
• Collaborate with internal business owners to drive online and offline growth through insight-led, strategically aligned marketing activations.
• Align cross-functional teams in Japan and New York Headquarters to translate year-round marketing strategies into effective local execution.
• Develop seasonal integrated marketing strategies and locally resonant initiatives to build brand awareness, elevate brand perception, and re-energize the brand in Japan.
• Partner with Tory Burch Headquarters and International teams on global and regional priorities, adapting initiatives to Japan market needs.
• Own the annual marketing calendar, coordinating retail and brand-building initiatives such as product launches, store openings, special events, and local activations.
• Commission competitive benchmarking and develop differentiated initiatives supporting traffic generation, brand awareness, CRM database growth, and improved conversion.
• Use marketing platforms and partner opportunities to strengthen relationships with department store and retail partners and drive incremental sales through event spaces, mall marketing, direct mail, social media features, and other promotional touchpoints.
• Expand digital reach through LINE and other priority digital channels to engage younger audiences and broaden market relevance.
• Analyze campaigns after completion to assess ROI, capture learnings, and optimize future marketing investment.
• Partner with the CRM team to measure customer KPIs and implement timely actions that improve engagement, retention, and commercial performance.
• Monitor the local market and share timely insights, trends, and competitive updates with New York Headquarters and the International Marketing team.
• Advise on Japan market needs, consumer trends, product opportunities, marketing priorities, talent, and KOL considerations to support seasonal initiatives and sustained brand elevation.
• Partner with Headquarters on creative requirements, including invitations, direct mail, gifts with purchase, in-store signage, and related briefing materials.
• Regularly share results, insights, and learnings with broader teams to strengthen performance measurement and continuous improvement.
• Serve as the primary contact for relevant external marketing partners, providing clear direction, disciplined execution, and consistent brand stewardship.
• Set seasonal brand strategies, priorities, and success measures with agency partners.
• Lead weekly agency check-ins to monitor progress, guide execution, and manage overall direction.
• Ensure brand integrity across external communications and partner touchpoints, protecting and enhancing the brand’s reputation through thoughtful, consistent, premium execution.
• Manage regular agency reporting to track, evaluate, and achieve performance KPIs.

Qualifications

• At least 8 years of proven marketing experience, with strong collaboration, stakeholder management, and consensus-building capabilities.
• Strong interpersonal skills and the ability to drive objectives while maintaining a holistic view of the business and building productive relationships across Japan, Headquarters, and culturally diverse teams.
• Adaptability and flexibility to navigate ambiguity and respond effectively to shifting business priorities.
• Ability to inspire others as a team leader while contributing hands-on as a collaborative team player.
• Proven track record of developing and executing successful 360-degree marketing programs.
• Relevant marketing experience within an international organization; luxury product or premium brand experience is preferred.
• Excellent communication skills and the ability to articulate vision and strategy clearly to direct teams, cross-functional partners, cross-regional stakeholders, and Headquarters.
• Ability to represent and communicate the brand vision credibly and effectively to external partners, including agencies, vendors, retail partners, VIP clients, and other key stakeholders.

Skills

Experience

At least 8 years of marketing experience.

Benefits

Generous employee discount, access to exclusive sample sales, free on-demand executive coaching, and benefits supporting mental and physical health, financial security, and wellness.

Culture

Tory Burch’s workplace culture reflects the brand’s entrepreneurial spirit and optimistic outlook, bringing together creative expression, commercial ambition and a collaborative approach to building a global fashion business. Its commitment to women’s empowerment gives the company a distinctive sense of purpose, connecting its identity as an employer with its broader mission to support women’s ambitions.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.