- Location
- New York City New York USA
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $90,000–110,000/year
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 1, 2026
About Tory Burch
Founded in New York in 2004, Tory Burch is an American luxury lifestyle brand distinguished by its expressive use of color, signature prints and modern interpretation of classic style. Its collections span ready-to-wear, handbags, footwear and accessories, reaching an international clientele through a global retail and digital presence. As an employer, the company offers opportunities across design, merchandising, retail, technology and corporate functions, combining creative ambition with commercial expertise. Employees contribute to a founder-led business whose identity connects personal style with purpose. Women’s empowerment remains central to this identity, notably through the Tory Burch Foundation’s support for women entrepreneurs.
The Tory Burch Foundation Communications Manager owns communications and engagement for its Fellows across digital channels, events, and program touchpoints, using audience insights and campaign testing to strengthen participation. The annual compensation range is USD 90,000–110,000, with offers based on relevant experience and work location.
Role & Responsibilities
- Own primary messaging to Fellows through the Circle community and Klaviyo, including templates, segmentation, automated workflows, list hygiene, and deliverability.
- Manage the shared Fellows inbox and inbound ticketing in Monday Service.
- Extend communications to additional channels, including social, print, and calendar outreach, when appropriate, with a strategy and purpose for each channel.
- Partner with the Senior Manager of Community to understand inactive founders’ cohorts, stages, and engagement patterns, then develop targeted messages to re-engage them.
- Lead communications for Founders Circle, regional dinners, and virtual programming, including save-the-dates, registration campaigns, waitlist management, and audience-specific messaging.
- Own event attendance targets, adjust campaigns when pacing is off, and manage post-event communications to sustain participation.
- Review every message to Fellows and partner with Marketing on voice and creative to align communications with the broader Foundation brand.
- Draft communications about program changes and declined applications with clarity and care.
- Define and report reach, engagement, reactivation, survey completion, and event attendance metrics; establish a reporting rhythm for the Experience team.
- Conduct ongoing testing, document findings, and provide data-backed recommendations based on insights from communications.
Qualifications
- 4–6 years in communications, lifecycle or CRM marketing, member engagement, or a closely related field.
- Demonstrated ownership of a retention or re-engagement program, with specific results to describe.
- Hands-on experience with a marketing automation or CRM platform; Klaviyo preferred, with HubSpot, Braze, Iterable, or Salesforce Marketing Cloud also considered.
- Fluency with segmentation, audience data, and campaign reporting.
- Excellent writing and editing, with the discipline to write within an established voice.
- Hands-on event marketing experience, including registration campaigns, attendee communications, or audience building.
- Track record managing a communications calendar across multiple internal stakeholders, including communicating when something will not be sent.
- Strong project management.
- Familiarity with community platforms such as Circle, Mighty Networks, or Discourse, and event technology such as Swoogo or similar.
Skills
Experience
4–6 years in communications, lifecycle or CRM marketing, member engagement, or a closely related field.
Workplace
This position is based in New York City, New York, USA.
Explore jobs in the USA.
Compensation
The base compensation for this position ranges from USD 90,000 to USD 110,000 per annum.
Benefits
Generous benefits supporting health, financial security, and wellness; employee discount; access to exclusive sample sales; free on-demand executive coaching; paid volunteer days.
Culture
Tory Burch’s workplace culture reflects the brand’s entrepreneurial spirit and optimistic outlook, bringing together creative expression, commercial ambition and a collaborative approach to building a global fashion business. Its commitment to women’s empowerment gives the company a distinctive sense of purpose, connecting its identity as an employer with its broader mission to support women’s ambitions.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tory Burch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Community Communications Manager», «Lifecycle Marketing Manager», «CRM Communications Manager», «Member Engagement Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.