- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Oct 13, 2026
About Too Faced
Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.
The Social Media Manager executes Too Faced’s social strategy and content programming across Instagram, TikTok, YouTube, Pinterest, and emerging platforms, driving content planning, publishing, community engagement, and social storytelling. The role partners with creative, marketing, influencer, communications, consumer engagement, and regional teams to build brand relevance and business impact, while optimizing performance through analytics.
Role & Responsibilities
- Execute social media strategies aligned with brand priorities, product launches, and marketing campaigns.
- Develop and manage social content calendars across owned platforms, ensuring content reflects Too Faced’s bold, playful, and innovative brand voice.
- Partner with Creative teams to develop engaging social-first content formats and support planning for launches, evergreen storytelling, brand moments, and cultural activations.
- Monitor social channels and engage with consumers and brand advocates to foster meaningful community interaction and strengthen brand affinity.
- Identify opportunities to participate in relevant cultural conversations and trends.
- Partner with Consumer Engagement teams on reputation management and escalation procedures.
- Stay ahead of platform trends, emerging technologies, creator behavior, and consumer preferences; identify opportunities to test new content formats, features, and platforms.
- Recommend innovative social ideas to strengthen engagement and reach.
- Partner with Influencer Relations teams to amplify creator content across social channels.
- Coordinate with Brand Marketing, Communications, Creative, Product Marketing, and E-Commerce teams to align social plans with broader business objectives.
- Support social coverage for events, product launches, influencer activations, and brand experiences.
- Monitor social performance metrics, including engagement, reach, video views, audience growth, and traffic.
- Develop recurring performance reports and recommendations; use insights to optimize content strategies and improve business results.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
- Beauty, fashion, lifestyle, or consumer brand experience preferred.
- Strong understanding of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms.
- Experience managing social calendars and executing content strategies.
- Proficiency with social management, reporting, and analytics tools.
- Strong written communication and storytelling skills.
- Ability to thrive in a fast-paced, collaborative environment.
Skills
Experience
4–6 years in social media, digital marketing, content strategy, or community management.
Education
Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
Culture
Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Too Faced, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Marketing Manager», «Social Content Manager», «Digital Social Media Manager», «Social Media Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.