Too Faced Senior Social Marketing Manager

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

Role & Responsibilities

• Support the Executive Director leading the skincare category.
• Partner with the Executive Director to deploy global marketing objectives, strategies, the three-year innovation pipeline and 360-degree proposals for skincare, ensuring alignment with the licensor’s vision and category strategy across positioning, pricing, assortment, distribution, merchandising and launch support.
• Lead development of 360-degree go-to-market toolkits with Creative, Visual Merchandising, Public Relations and Communications, Retail and Omnichannel, and Education teams; deliver complete, disruptive proposals for product innovation and hero animations on time.
• Manage the skincare marketing calendar with the Executive Director and Signature, Specialty and Cosmetics counterparts; work with regional marketing leaders to ensure programs are locally and culturally relevant and meet global and regional shipment and retail targets.
• Identify product concepts, technologies, market trends, product gaps and category or franchise opportunities with consumer insights and product development teams, connecting creative thinking with data analytics.
• Execute launches with cohesive integration of the brand’s vision, ingredient story and sustainability, linked to the brand’s world; partner with Editorial to refresh and refine skincare language.
• Build forecast offerings and bulletins detailing new program introductions and execution; partner with Global Demand Planning to estimate program potential, ensure forecast offerings align accurately with planned demand, and oversee accurate, timely IMW postings.
• Lead biweekly skincare PPD meetings and coordinate with Product Development, Global Brand Supply Chain, Packaging and GSR to take new product launches from inception through timely execution.
• Track timelines and cost objectives and ensure they are met for new products, seasonal programs and support collateral.
• Support definition of the sustainability strategy, including business-model evolution such as price increases and supply-chain impact; ensure successful packaging evolution, including Plastic Out, by FY23; partner with Product Development to identify a sustainable ingredient story for each skincare product.
• Partner with the Executive Director to develop the Skincare Collection and reinforce its ultra-luxe authority through a profitable business model anchored in authenticity, personalization and sustainability; oversee seamless product-launch development and collection rollout, targeting 100 doors by FY23, with a complete, distinctive retail experience including services and CRM.
• Track product launches for category profitability and monitor ROI for 360-degree proposals, sampling and support collateral.
• Ensure flawless execution of skincare saleable materials, collateral and merchandising in partnership with Creative.
• Partner with Specialty Marketing to inform and develop strategies and offerings for exclusive programs, year-round gifting and sampling.
• Compile and analyze market and competitive data, track new-launch performance, and work with the analytics team to update sales reports monthly.
• Partner with Corporate Pricing to deploy pricing strategy across all markets.
• Liaise with Legal on product-name approval and trademark management.
• Develop key presentations and present marketing initiatives at internal and external meetings.
• Develop a direct report.

Qualifications

• At least 6 years of work experience in beauty or other consumer packaged goods marketing.
• Global marketing experience preferred.
• Knowledge of product development, supply chain, packaging, advertising, finance and sales.
• Knowledge of the luxury segment and skincare consumer mindset.
• Experience working with Chinese consumers and the China market preferred.
• Appreciation of the brand voice and creator, with the ability to execute the vision.
• Strong leadership, influence, organizational and project management skills.
• Strategic, analytical, creative, detail-oriented, flexible, independent and resourceful.
• Excellent written, verbal and presentation communication skills.
• Ability to work in a lean, entrepreneurial environment within a small but fast-growing business.
• Undergraduate degree; MBA preferred.

Skills

Experience

At least 6 years in beauty or other consumer packaged goods marketing; global marketing experience preferred.

Education

Undergraduate degree; MBA preferred.

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.