- Location
- New York City New York USA
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Oct 28, 2026
About Too Faced
Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.
The Senior Events Manager reports to the Executive Director, Account & Trade Marketing, and leads the strategy, planning and execution of Too Faced events, from global retail concepts and experiential consumer programs to influencer events and retailer conferences. The role manages cross-functional partners, vendors, budgets and event materials, and tracks results to inform future programs.
Role & Responsibilities
- Develop event strategies with the Executive Director for influencer events that drive content creation and EMV, retailer conferences that build buzz and brand and product awareness, and in-store events that drive sales.
- Manage the global events calendar and maintain alignment across key stakeholders.
- Manage event development timelines from concept through execution.
- Oversee event execution, including presenting concepts to stakeholders, maintaining timelines, coordinating vendors, supporting on-site setup and execution as needed, and leading post-event recaps.
- Develop and manage event briefs and coordinate delivery of required internal assets.
- Create comprehensive event packages and communications for global playbooks.
- Maintain and distribute event offering decks to regional teams.
- Manage production quotes and invoices to ensure responsible departmental budgeting.
- Translate event materials into Spanish for rollout to Latin American markets, and create custom Spanish event collateral with Marketing and Global Education.
- Partner with regional teams to customize event strategy.
- Partner with commercial teams to assess in-store event needs.
- Communicate and align regularly with cross-functional teams to support information flow for event programs.
- Review regional event proposals and recommend whether they should be approved.
- Track and communicate event results, identify learnings, and recommend improvements to strengthen future event strategy and deliver buzzworthy, on-brand experiences.
Qualifications
- At least 7 years of experience in retail, beauty, experiential marketing, or special events.
- Strategic thinking and strong business and financial acumen.
- Strong project management skills, including the ability to manage multiple projects concurrently.
Skills
Experience
At least 7 years of experience in retail, beauty, experiential marketing, or special events.
Workplace
This position is based in New York City, New York, USA.
Explore jobs in the USA.
Culture
Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Too Faced, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Event Marketing Manager», «Senior Experiential Events Manager», «Senior Events Program Manager», «Senior Brand Events Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.