- Location
- New York City New York USA
- Employment
- Full-Time
- Seniority
- Manager
- Posted
- Oct 19, 2026
About Too Faced
Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.
Too Faced is seeking a Product Marketing Manager to drive global strategy, innovation, and launches across its Eyes, Lips, and Limited-Time Offer categories. The role partners with global and regional teams across product development, creative, insights, commercial, and operations, and manages category performance, project delivery, launch planning, and budgets. Full-time, regular position.
Role & Responsibilities
- Support the development and execution of global product marketing strategies for the Eyes, Lips, and Limited-Time Offer categories.
- Translate brand objectives, consumer insights, and market trends into category priorities and product opportunities.
- Partner cross-functionally to develop innovation pipelines and go-to-market strategies.
- Create product positioning, claims, messaging, and storytelling that reinforce the Too Faced brand.
- Monitor category performance and identify opportunities to optimize assortments and support growth.
- Manage product innovation projects from concept through launch.
- Develop product briefs based on consumer insights, trends, competitive activity, and business objectives.
- Partner with Product Development, Packaging, Creative, and Operations to deliver products on time and within scope.
- Guide recommendations across formulas, shades, packaging, naming, claims, and assortments.
- Manage project timelines, milestones, risks, and key decisions throughout the development process.
- Support financial planning to ensure innovation aligns with business objectives.
- Develop global launch plans, key messaging, and success metrics.
- Partner with cross-functional teams to execute cohesive global launches.
- Create launch toolkits and marketing assets to support execution across markets.
- Track launch performance and identify opportunities for optimization.
- Lead post-launch evaluations and apply learnings to future initiatives.
- Partner with regional teams to align on category strategies and launch priorities.
- Gather and synthesize consumer, competitive, retailer, and market insights.
- Support rollout planning, assortment recommendations, and market-specific needs.
- Promote knowledge sharing, best practices, and executional excellence across regions.
- Manage marketing tools and documentation, including innovation calendars, launch trackers, category plans, and performance reports.
- Oversee priorities, budgets, timelines, and cross-functional deliverables with accuracy and accountability.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- At least 5 years of experience in product marketing, brand marketing, innovation, or category management, preferably within beauty or consumer products.
- Experience managing product launches and partnering with global or regional teams.
- Strong understanding of product development, go-to-market planning, category performance, and the beauty competitive landscape.
- Excellent strategic thinking, storytelling, communication, and project management skills.
- Strong analytical mindset and ability to translate consumer, market, and financial data into actionable recommendations.
- Proven ability to manage cross-functional relationships and multiple priorities in a fast-paced environment.
- Passion for beauty, product innovation, consumer trends, and the Too Faced brand ethos.
Skills
Experience
At least 5 years in product marketing, brand marketing, innovation, or category management, preferably within beauty or consumer products.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Workplace
This position is based in New York City, New York, USA.
Explore jobs in the USA.
Culture
Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Too Faced, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Lead», «Category Marketing Manager», «Product Category Manager», «Innovation Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.