Too Faced Product Marketing Manager

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

Role & Responsibilities

• Support development and implementation of the product portfolio, innovation pipeline, and category and subcategory marketing strategy to strengthen the brand story and drive growth and market-share gains in priority channels and regions.
• Help lead program development from concept through final delivery, partnering with cross-functional teams to complete programs on time and within budget.
• Communicate global product strategy to regions and own special projects with manager support.
• Help build an innovative product pipeline aligned with the brand’s strategic direction, maintaining ownership of key categories, subcategories, and hero products, with a focus on fast-growing categories and subcategories.
• Partner with the manager and teams to develop product, innovation, calendar, consumer, pricing, and sampling strategies, presenting them to brand management for approval when necessary.
• Work with regions to cascade and support product marketing strategy, ensuring product mixes are optimized for regional and distribution-channel needs.
• Serve as the point of contact for international teams, supporting a collaborative, consumer-centric approach to pipeline development and product initiatives that resonate in international markets.
• Lead day-to-day project management of launches and maintain strong working relationships with internal cross-functional teams and support groups.
• Serve as the daily contact for assigned projects across cross-functional groups, including PD, Package Design, GBSC, and Creative Operations, to develop program details and ensure timely development of calendarized programs.
• Support recurring status meetings with Marketing, Product Development, Package Development, Package Design, and GBSC.
• Lead COGs and SRP analysis and recommendations; coordinate Finance, Packaging, Global Business Planning, and Product Development to optimize SRPs and COGS throughout development in line with brand goals.
• Prepare and manage execution paperwork, including Program Briefs, Packaging Briefs, Cost Objectives, DTOs, Bulletins, CPMS requests, and copy requests.
• Liaise between Packaging, Product Development, and Creative to ensure timely delivery of supporting materials and elements required to release documents.
• Monitor collection performance and analyze sales trends, category shifts, COG changes, market intelligence, competition, consumer insights, and research to support launches from inception through launch.
• Conduct monthly competitive deep dives and global performance analysis by category and brand.
• Lead post-mortem and competitive analyses of relevant categories, identifying industry trends, brand performance versus competitors, and product opportunities.
• Work with regional managers to gather feedback on past program performance and synthesize data to inform future programs.
• Analyze the new-product pipeline, including supporting launch sizing, and conduct ad hoc business analyses as needed.
• Prepare and support materials for product marketing plan presentations, including annual innovation strategy, regional and retailer presentations, and corporate presentations.
• Support the team in developing global assortment, line-edit, and pricing strategies.
• Coordinate agendas, meetings, and recaps.

Qualifications

• 5–7 years of related marketing experience.
• Full-time experience in the beauty, CPG, or retail industries is strongly preferred.
• Demonstrable interest in and passion for the beauty industry.
• Bachelor’s degree required.
• Excellent communication and interpersonal skills, with the ability to build, foster, and nurture strong relationships and earn the respect of cross-functional team members.
• Self-motivated, eager to learn, committed, passionate, and goal-oriented.
• A positive, professional, enthusiastic can-do attitude and a collaborative approach.
• Strong project management skills, attention to detail, follow-through, and the ability to multitask, prioritize, and drive timelines.
• Energetic and proactive, with the ability to respond quickly to frequent changes in direction.
• Proficient in Excel and PowerPoint.
• Strong analytical skills, balancing analytical and creative thinking.
• Experience with industry competitive databases, including Circana/NPD Decision Key, Beaute, Euromonitor, and Tableau, is a plus.

Skills

Experience

5–7 years of related marketing experience; full-time experience in the beauty, CPG, or retail industries is strongly preferred.

Education

Bachelor’s degree required.

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.