Too Faced Packaging Design Director

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

Role & Responsibilities

• Lead creative development of primary and secondary packaging, gifting and product-related design for global launches and brand initiatives.
• Partner with the Vice President, Creative Director to develop packaging concepts that support the brand and product vision.
• Partner with Product Development, Packaging Development and Innovation from the earliest stages of product development through launch.
• Work with the Director, 360 Creative to connect packaging, campaigns and broader launch expression.
• Develop packaging concepts using mood boards, sketches, design studies, renderings, prototypes and other visualization tools.
• Establish and evolve packaging design systems across product categories while maintaining Too Faced’s distinctive brand identity.
• Explore structural innovation, materials, finishes, decoration, color and new packaging formats.
• Translate product positioning, claims and storytelling into compelling packaging across primary and secondary components.
• Lead creative development of gifting, sets, limited editions and special packaging programs.
• Partner with Packaging Development and external specialists to ensure concepts are technically feasible while maintaining the approved design direction.
• Review packaging throughout development to ensure quality, consistency and accuracy.
• Lead and creatively direct packaging agencies, designers, illustrators, artists, comp houses and specialist external partners.
• Develop clear packaging guidelines and systems to support consistency across product categories, markets and future extensions.
• Collaborate with Copy, Marketing, Legal, Regulatory, Regional and other cross-functional teams throughout packaging development.
• Manage multiple global packaging programs and priorities while maintaining high design quality and attention to detail.

Qualifications

• At least 10 years of packaging design experience, preferably in beauty, fashion, luxury or other highly designed consumer brands.
• BA or BFA in Graphic Design, Packaging Design, Industrial Design, Communication Design or a related field.
• Exceptional packaging design capability, with strong creative vision, taste level and attention to detail.
• Deep experience developing primary and secondary packaging from concept through commercialization.
• Strong understanding of structural packaging, materials, finishes, decoration techniques, color and manufacturing considerations.
• Strong color-matching skills, including evaluating and matching color across packaging components, swatches, materials, proofs, samples and final production.
• Proven ability to develop distinctive packaging systems across multiple product categories while maintaining a cohesive brand identity.
• Strong understanding of the relationship between product concept, packaging and broader brand storytelling.
• Demonstrated ability to collaborate closely with Product Development, Packaging Development and Innovation throughout the product lifecycle.
• Experience partnering with campaign and brand creative teams to connect packaging with broader launch expression.
• Ability to visualize and communicate concepts through sketches, mood boards, renderings, prototypes and presentations.
• Experience creatively directing packaging agencies, freelancers, illustrators, artists and specialist partners.
• Ability to balance creative ambition with feasibility, cost, timelines and business requirements.
• Strong communication and presentation skills, including the ability to clearly articulate packaging vision and design decisions across disciplines.
• Ability to challenge standard practices and identify new approaches to packaging innovation, materials and consumer experience.
• Advanced proficiency in Adobe Creative Suite and strong proficiency in Figma.
• Proficiency in relevant 3D packaging visualization tools strongly preferred.
• Demonstrated proficiency with generative AI tools and emerging creative technologies.
• Strong organizational skills and the ability to manage multiple projects and priorities effectively.
• Portfolio required, with relevant work samples demonstrating primary and secondary packaging; structural and graphic packaging design; materials and finishes; gifting or special formats; and packaging systems across multiple products or categories.

Skills

Experience

At least 10 years of packaging design experience, preferably in beauty, fashion, luxury or other highly designed consumer brands.

Education

BA or BFA in Graphic Design, Packaging Design, Industrial Design, Communication Design or a related field.

Compensation

The base compensation for this position ranges from USD 124,200 to USD 214,450 per annum.

Benefits

Eligible for a competitive bonus program, including the possibility of overachievement based on performance and company results, and a share incentive plan. Benefits for eligible employees include medical, dental and vision insurance; wellness and family support programs; life and disability insurance; retirement savings plans; paid leave programs; education-related programs; paid holidays and vacation time. Many benefits are subsidized or fully paid by the company.

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.