Too Faced Manager, Global Copy

Role & Responsibilities

• Develop copy across product launches, packaging, campaigns, digital, social, e-commerce, retailer materials and global brand touchpoints
• Partner directly with the Vice President, Creative Director to establish and evolve the Too Faced tone of voice across all consumer-facing communication
• Develop product names, shade names, collection names, campaign lines, headlines, taglines and other brand language
• Write compelling packaging copy that brings product stories, benefits and brand personality to life clearly and memorably
• Develop campaign messaging and copy concepts in partnership with creative ideas and visual direction
• Translate product positioning, claims and marketing strategy into concise, engaging and consumer-friendly language
• Create copy for global brand decks, launch presentations, retailer sell-in materials and storytelling tools
• Adapt global messaging across digital, social, e-commerce and retailer environments while maintaining consistent brand voice
• Understand language, behaviors and creative conventions of key social platforms and write copy native to each channel
• Develop clear copy guidelines and messaging frameworks that enable regions, retailers and external partners to maintain Too Faced voice
• Review regional and external copy adaptations to ensure consistency with global messaging and brand tone
• Manage multiple projects and shifting priorities while maintaining accuracy, consistency and high creative writing standards
• Stay deeply connected to beauty, fashion, entertainment, internet culture and pop culture to keep the brand voice current and culturally relevant

Qualifications

• Minimum 5–7 years of copywriting or brand writing experience, preferably in beauty, fashion, lifestyle or consumer-facing brands
• BA or BFA in Advertising, Communications, English, Journalism, Creative Writing or related field
• Exceptional conceptual and writing ability with demonstrated experience developing distinctive brand voice and consumer storytelling
• Strong portfolio demonstrating product naming, packaging copy, campaign concepts, digital and social copy, and brand storytelling
• Ability to write with wit, personality and cultural relevance while communicating product benefits clearly
• Demonstrated experience writing across formats: headlines, social copy, product stories, presentations and longer-form brand language
• Strong understanding of beauty consumers, product storytelling and the role language plays across packaging, campaign, retail and digital
• Strong knowledge of major social platforms and platform-specific language, trends and consumer behavior
• Ability to take creative direction, generate multiple creative routes and refine language quickly in fast-paced environment
• Excellent editing, proofreading and attention to detail
• Strong communication and collaboration skills with visual creative teams and cross-functional partners
• Proficiency in Figma and comfort with collaborative creative workflows
• Demonstrated proficiency with generative AI tools and emerging creative technologies
• Strong awareness of beauty, fashion, pop culture, social media and emerging cultural trends

Skills

Experience

Minimum 5–7 years of copywriting or brand writing experience in beauty, fashion, lifestyle, entertainment or other consumer-facing brands. Demonstrated expertise developing distinctive brand voice, product naming, packaging narratives, campaign language, digital and social copy, and cross-platform storytelling.

Education

Bachelor's degree (BA or BFA) in Advertising, Communications, English, Journalism, Creative Writing or related field. Portfolio of relevant work samples required.

Workplace

Compensation

The base compensation for this position ranges from USD 87,550 to USD 143,800 per annum.

Benefits

Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, participation in competitive bonus program with possibility for overachievement based on performance and company results.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.