Too Faced Director, Visual Merchandising & Experiential
Director, Visual Merchandising & Experiential at Too Faced (Estée Lauder) in New York. Lead global experiential design and retail brand experiences.
Role & Responsibilities
- Develop creative concepts for global visual merchandising, retail environments, pop-ups, events, installations and experiential activations
- Partner closely with the Vice President, Creative Director to translate global creative direction into compelling physical brand experiences
- Develop consumer journeys and spatial concepts that connect product, campaign and brand storytelling
- Collaborate with the Director of Packaging Design and Director of 360 Creative from early launch development to ensure physical experiences connect to the broader product and campaign narrative
- Create and present concepts through mood boards, sketches, renderings, spatial studies, prototypes and other visualization tools
- Develop global visual merchandising and experiential guidelines that clearly communicate design intent across retailers, regions and formats
- Develop key global retail concepts and systems that can be adapted across different retailer environments and market needs
- Collaborate with Regional, Retail, Store Design, Marketing, Consumer Engagement, Education and Communications teams to ensure cohesive brand expression
- Lead and creatively direct agencies, freelancers, experiential partners, fabricators, production vendors and other external specialists
- Review designs, renderings, materials, prototypes and production output to ensure final experiences maintain approved creative direction and Too Faced brand standards
- Balance creative innovation with retailer requirements, consumer behavior, budget, feasibility, materials and production considerations
- Identify innovative technologies, materials, formats and interactive experiences that can elevate the consumer journey
- Utilize generative AI and emerging creative technologies to support spatial ideation, visualization and concept development
- Manage multiple global projects and priorities while maintaining high levels of creativity, quality and attention to detail
- Stay current on beauty, fashion, retail, hospitality, entertainment and experiential design trends
Qualifications
- Minimum 8 to 10 years of visual merchandising, experiential design, retail design or related creative experience, preferably within beauty, fashion, luxury or highly visual consumer brands
- BA or BFA in Visual Merchandising, Interior Design, Architecture, Industrial Design, Environmental Design or related field
- Exceptional conceptual thinker with demonstrated ability to create original physical experiences in highly competitive retail environments
- Proven experience developing creative concepts across visual merchandising, pop-ups, events, retail installations and experiential activations
- Strong understanding of consumer journey, spatial storytelling, retail environments and physical brand experience
- Exceptional visual taste with strong understanding of materials, lighting, graphics, fixtures, spatial composition and consumer interaction
- Strong color-matching skills with ability to evaluate and match color across graphics, fixtures, materials, swatches, samples and final production
- Ability to visualize and communicate concepts through mood boards, sketches, renderings, 3D visualization and presentation materials
- Strong knowledge of fixture development, fabrication methods, materials and production processes
- Experience creatively directing agencies, freelancers, fabricators, production partners and external specialists
- Ability to balance creative innovation with retailer requirements, feasibility, timelines and business objectives
- Proficiency in Adobe Creative Suite and Figma
- Demonstrated proficiency with generative AI tools and emerging creative technologies
- Excellent communication and collaboration skills with ability to articulate creative vision clearly across internal teams and external partners
- Strong organizational skills with ability to manage multiple global projects and priorities effectively
- Strong awareness of beauty, fashion, pop culture, retail, experiential design and emerging consumer trends
- Portfolio required demonstrating visual merchandising, retail concepts, pop-ups, events, installations and experiential design with examples of original thinking in complex or highly competitive retail environments
Skills
Experience
Minimum 8 to 10 years of visual merchandising, experiential design, retail design or related creative experience within beauty, fashion, luxury or other highly visual consumer brands. Demonstrated success developing and executing global creative concepts across visual merchandising, pop-ups, events, retail installations and experiential activations in competitive retail environments.
Education
BA or BFA in Visual Merchandising, Interior Design, Architecture, Industrial Design, Environmental Design or related field.
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 124,200 to USD 214,450 per annum.
Benefits
Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, participation in a highly competitive bonus program with possibility for overachievement based on performance and company results, participation in share incentive plan
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Too Faced, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Visual Merchandising Director», «Experiential Design Director», «Retail Design Director», «Director of Store Experience», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.