Too Faced Director of Brand and Product Marketing

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

Role & Responsibilities

• Define Too Faced’s global brand strategy, positioning, and annual marketing priorities in alignment with business objectives and brand purpose.
• Translate global and North American consumer, cultural, category, retailer, and competitive insights into growth platforms and differentiated brand strategies.
• Develop global brand architecture, messaging frameworks, and storytelling principles, translating them into locally relevant North American plans.
• Advise executive leadership on brand health, portfolio opportunities, North American market dynamics, and long-term growth.
• Identify global and North American whitespace opportunities to strengthen brand equity, recruit consumers, and deepen loyalty.
• Own the global product marketing strategy and multi-year innovation pipeline across priority categories, informed by North American consumer and commercial needs.
• Partner with Product Development and cross-functional teams on concepts, claims, naming, packaging direction, assortment, and pricing architecture.
• Develop product positioning and consumer propositions grounded in global category trends and North American market insights.
• Lead stage-gate marketing deliverables from concept development through launch, ensuring strategic clarity, differentiation, global scalability, and North American executional readiness.
• Manage portfolio lifecycle decisions across global and North American portfolios, including hero-product acceleration, renovation, assortment optimization, and discontinuation recommendations.
• Lead global go-to-market strategy for product launches, franchises, collaborations, and key brand moments, with direct ownership of North American activation.
• Develop integrated global launch briefs and North American market plans aligning product positioning, creative strategy, channel roles, retailer needs, merchandising, education, and commercial objectives.
• Partner with Integrated Marketing, Creative, Ecommerce, Earned Media, Sales, and Commercial teams to deliver cohesive North American consumer journeys across paid, earned, owned, retail, and experiential touchpoints.
• Set global launch standards, toolkits, and timelines, tailoring strategies for North American retailers, channels, and consumers.
• Anticipate risks, resolve cross-functional dependencies, and ensure global and North American launches are delivered on strategy, on time, and within budget.
• Establish global and North American KPI frameworks for brand health, innovation productivity, launch performance, consumer recruitment, and portfolio growth.
• Lead global and North American post-launch reviews and business performance discussions, translating results into optimization plans and future innovation decisions.
• Use consumer research, social listening, retailer intelligence, competitive analysis, and market data to inform global strategy and North American execution.
• Partner with Finance, Sales, and Commercial teams to evaluate North American forecasts, pricing, mix, profitability, channel performance, and return on marketing investment.
• Provide executive-level recommendations to improve global brand value and North American growth, efficiency, and market share.
• Lead and develop direct reports, fostering a high-performance, inclusive, consumer-focused team culture.
• Partner with regional and affiliate markets to adapt global strategies while maintaining brand consistency and executional excellence.
• Influence senior cross-functional stakeholders across Product Development, Creative, Integrated Marketing, Ecommerce, Finance, and Commercial functions.
• Drive annual planning, resource prioritization, budget stewardship, and agency management for brand and product marketing initiatives.
• Represent Too Faced with strategic partners, retailers, agencies, and industry stakeholders as appropriate.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 8–10+ years of progressive experience in brand marketing, product marketing, innovation, or related functions, preferably within beauty or consumer products.
• Demonstrated success developing global brand strategies, innovation pipelines, product positioning, and large-scale launch plans.
• Strong understanding of consumer insights, category strategy, portfolio management, pricing, forecasting, and commercial performance.
• Experience leading teams and influencing executive, regional, and cross-functional stakeholders in a matrixed organization.
• Exceptional strategic thinking, storytelling, communication, presentation, and project leadership skills.
• Passion for beauty, product innovation, culture, and consumer behavior.

Skills

Experience

8–10+ years of progressive experience in brand marketing, product marketing, innovation, or related functions, preferably within beauty or consumer products.

Education

Bachelor’s degree required; MBA or advanced degree preferred.

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.