Too Faced Counter Lead

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

Role & Responsibilities

• Support Too Faced in driving sales turnover and market share while maintaining a consistent consumer focus.
• Represent a credible, professional brand image to internal and external consumers.
• Maximise sales through selling, excellent service and high retail standards.
• Support operational efficiency by following store, brand and company procedures and guidelines.
• Understand daily and weekly targets.
• Maintain awareness of additional sales avenues, including events, omnichannel and digital channels.
• Keep up to date with competitor activity and missed opportunities.
• Use social media effectively to drive the business and protect and enhance the brand image.
• Deliver the brand strategy and an effective local plan.
• Plan and implement local marketing and event initiatives aligned with retailer activity.
• Ensure service excellence through measures that continually and visibly improve service levels, foster a zero-consumer-complaints mindset and create a surprise-and-delight culture.
• Act as a brand ambassador, ensuring brand values are represented and brought to life.
• Manage refunds and complaints in line with company guidelines and reach mutually satisfactory outcomes; inform or consult the Area Manager where appropriate.
• Use digital tools to keep knowledge up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Maintain current product knowledge to provide an industry-leading experience and meet consumer needs.
• Plan and maintain excellent standards for products, housekeeping, displays, messaging and pricing.
• Review retail standards daily and maintain them at the required level.
• Complete deliveries, stock movements and related administration within agreed company timeframes.
• Complete auditable processes and administration in line with company guidelines, taking corrective action in identified risk areas.
• Fulfil information requests accurately and within deadlines.
• Minimise stock loss by correctly implementing and following company security policies and procedures.
• Maintain a safe working environment for consumers and adhere to company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activity achieve at least an overall 'Acceptable' audit grade.
• Manage daily replenishment and take appropriate action where necessary.
• Use commercial reports to inform decisions and maximise sales performance.
• Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
• Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
• Manage promotions and discounts in line with company guidelines.
• Identify trends and recommend ways to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.