Too Faced Counter Lead

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

The Counter Lead drives sales performance and market share growth for Too Faced at Sephora while maintaining a premium brand image and delivering exceptional consumer experiences. This leadership position encompasses sales maximization, retail operations management, visual merchandising execution, and brand strategy implementation at the counter level, with accountability for daily targets, team performance, and omnichannel integration.

Role & Responsibilities

• Drive sales turnover and market share growth while maintaining consistent consumer focus and premium brand positioning
• Achieve daily and weekly sales targets through effective selling, superior service delivery, and adherence to retail standards
• Manage visual merchandising layout and promotional execution in accordance with brand guidelines and commercial strategy
• Develop and implement a consumer recruitment and retention strategy to build a loyal customer base
• Maintain comprehensive product knowledge to deliver industry-leading experiences and ensure products meet consumer needs
• Ensure counter operations meet excellence standards including product quality, housekeeping, displays, messaging, and pricing
• Review retail standards daily and take corrective action to maintain required performance levels
• Manage stock replenishment, deliveries, and associated administration within company timeframes
• Implement all company security policies and procedures to minimize stock loss
• Execute brand strategy locally, ensuring brand values are represented and aligned with retailer activity
• Monitor competitor activities and identify missed market opportunities
• Leverage social media and digital tools to drive business performance while protecting and enhancing brand image
• Manage refunds and consumer complaints in line with company guidelines, consulting with area management as appropriate
• Create and maintain a safe working environment in compliance with company and retailer health and safety policies
• Prepare and deliver accurate information and commercial reports to support decision-making

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment
• Commercial understanding and awareness of the beauty and fragrance industry
• Effective communication, organization, and prioritization skills
• Ability to drive self-development and continuous improvement

Skills

Experience

Experience in a fast-paced retail and/or consumer-facing environment is required. Knowledge of the beauty, cosmetics, or fragrance sector is essential, with demonstrated commercial awareness and proven ability to drive sales performance in a retail setting.

Education

Secondary education or equivalent; further qualifications in retail management, sales, or beauty industry credentials are advantageous but not mandatory.

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.